AppTweak vs Frase Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Essential
- 500 Keywords
- 1 Seat
- 6 Months Historical Data
- Reporting Studio
- Reporting Agent
- 12+ Keyword Research Tools
- Chance & Difficulty Score
- Volume History (Apple & Google Play)
- Unlimited Live Keyword Searches
- Download & Revenue Estimates
- App Timeline with Metadata Updates & A/B Tests
- Competitor Metadata Analysis & Creatives
- App Page Preview
- Featured Apps
- Ratings & Reviews Analysis
- ASO Certification
- Help Center & Chat Support
Grow
- 1,500 Keywords
- 1 Seat
- 12 Months Historical Data
- Organic Installs per Keyword
- Maximum Reach
- Relevancy Score
- Brand vs Generic Installs
- Keyword Impact
- Long-Tail Keywords
- Metadata Simulator
- Trending Keywords
- Featuring Trends & History
- Featured Stories & Opportunities
- Featuring Impact Analysis
- Similar Apps
- Competitor In-App Events & Promotional Content
- ASO Impact Analysis
- Automated Slack & Email Alerts
Grow Plus
Popular- 3,000 Keywords
- 1 Seat
- 24 Months Historical Data
- Increased Platform Limits
- Extended Historical Data
- Higher Report Limits
- Longer Reporting History
Enterprise
- Custom Keywords
- Custom Seats
- All Time Historical Data
- App & Game Prompt Intelligence
- App & Game-Level Tracking
- Sources & Query Fan-Out
- ASO Agent
- AppDNA & GameDNA Taxonomy
- All Ranked Keywords Analysis
- Apple Ads Keyword Intelligence
- Creative Explorer
- CPP & CSL Explorer
- In-App Events Explorer
- Localization Insights
- Screenshot Translation
- Incrementality Analysis
- Worldwide Analysis
- Moodboards
- Team Workspaces
- Access to Consulting Services
- Dedicated Account Manager
- Slack Support
- SSO
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages for Google decay
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Professional
Popular- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 15 pages for Google decay
- Hand off your FAQ, glossary, and how-to pages for the agent to draft and auto-publish
Scale
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- The agent drafts and auto-publishes across all content types, up to a monthly cap
Enterprise
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
AppTweak vs Frase FAQ
- Which one is cheaper?
- Frase is the cheaper option, starting at $49/mo vs $79/mo for AppTweak.
- Can I use either one for free?
- Neither has a free plan. But AppTweak and Frase offer a free trial.
- How do they charge?
- Different approach here. AppTweak uses flat-rate pricing, while Frase goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppTweak: AppTweak sits in the mid-to-premium range for ASO tooling — more expensive than entry-level tools like AppFollow but positioned below full-suite mobile intelligence platforms. They're clearly going after serious ASO practitioners and growth teams, not casual developers who'd balk at $949/year for the base tier. Frase: At $49 entry, Frase undercuts tools like Surfer SEO and MarketMuse on sticker price, positioning itself as the accessible mid-market option for content teams that want AI-assisted SEO without enterprise-level spend. They're not chasing the cheapest seat in the room — they're targeting serious content operators who'd balk at $400+/mo tools.
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