AppTweak vs MarketMuse Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppTweak | MarketMuse | |
|---|---|---|
| Starts at | $79/mo | Custom |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | flat-rate | flat-rate |
Essential
- 500 Keywords
- 1 Seat
- 6 Months Historical Data
- Reporting Studio
- Reporting Agent
- 12+ Keyword Research Tools
- Chance & Difficulty Score
- Volume History (Apple & Google Play)
- Unlimited Live Keyword Searches
- Download & Revenue Estimates
- App Timeline with Metadata Updates & A/B Tests
- Competitor Metadata Analysis & Creatives
- App Page Preview
- Featured Apps
- Ratings & Reviews Analysis
- ASO Certification
- Help Center & Chat Support
Grow
- 1,500 Keywords
- 1 Seat
- 12 Months Historical Data
- Organic Installs per Keyword
- Maximum Reach
- Relevancy Score
- Brand vs Generic Installs
- Keyword Impact
- Long-Tail Keywords
- Metadata Simulator
- Trending Keywords
- Featuring Trends & History
- Featured Stories & Opportunities
- Featuring Impact Analysis
- Similar Apps
- Competitor In-App Events & Promotional Content
- ASO Impact Analysis
- Automated Slack & Email Alerts
Grow Plus
Popular- 3,000 Keywords
- 1 Seat
- 24 Months Historical Data
- Increased Platform Limits
- Extended Historical Data
- Higher Report Limits
- Longer Reporting History
Enterprise
- Custom Keywords
- Custom Seats
- All Time Historical Data
- App & Game Prompt Intelligence
- App & Game-Level Tracking
- Sources & Query Fan-Out
- ASO Agent
- AppDNA & GameDNA Taxonomy
- All Ranked Keywords Analysis
- Apple Ads Keyword Intelligence
- Creative Explorer
- CPP & CSL Explorer
- In-App Events Explorer
- Localization Insights
- Screenshot Translation
- Incrementality Analysis
- Worldwide Analysis
- Moodboards
- Team Workspaces
- Access to Consulting Services
- Dedicated Account Manager
- Slack Support
- SSO
Free
- Limited applications
- 1 user
- 10 queries/month
- Export for saved writing only
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Optimize
- 100 Tracked Topics
- 5 Content Briefs/month
- 1 Strategy Docs/month
- 1 site inventory
- 1 user
- 100 tracked topics
- Access to Article Briefs
- 1 Content Strategy Document/month
- Export for saved writing, applications & Documents
- 100 queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Research
Popular- 1000 Tracked Topics
- 10 Content Briefs/month
- 3 Strategy Docs/month
- 1 site inventory
- 3 users
- 1000 tracked topics
- Access to Article Briefs
- 3 Content Strategy Documents/month
- Export for saved writing, applications & Documents
- Unlimited queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Strategy
- 10K Tracked Topics
- 20 Content Briefs/month
- 5 Strategy Docs/month
- 1 site inventory
- 5 users
- 10K tracked topics
- Access to all 9 Brief types
- 5 Content Strategy Documents/month
- Export for saved writing, applications & Documents
- Unlimited queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
AppTweak vs MarketMuse FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- MarketMuse has a free plan. AppTweak doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AppTweak: AppTweak sits in the mid-to-premium range for ASO tooling — more expensive than entry-level tools like AppFollow but positioned below full-suite mobile intelligence platforms. They're clearly going after serious ASO practitioners and growth teams, not casual developers who'd balk at $949/year for the base tier. MarketMuse: The full demo-wall approach signals they're not competing on price — this is a premium play targeting mid-market and enterprise content teams who have budget and need to justify ROI. They're not trying to win the bootstrapped blogger; they're going after teams already spending on Semrush or Ahrefs who want a dedicated content strategy layer on top.
Still deciding? See the best AppTweak alternatives or the best MarketMuse alternatives, ranked with verified pricing.
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