AppTweak vs MarketMuse Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AppTweak pricing MarketMuse pricing
Starts at $79/mo Custom
Number of plans 4 4
Free plan —
Free trial
Pricing model hybrid custom

Price is one row. To weigh the features too, use our feature comparison template →

AppTweak pricing

Official page

Essential

$79/mo
  • 500 Keywords
  • 1 Seat
  • 6 Months Historical Data
  • Reporting Studio
  • Reporting Agent
  • 12+ Keyword Research Tools
  • Chance & Difficulty Score
  • Volume History (Apple & Google Play)
  • Unlimited Live Keyword Searches
  • Download & Revenue Estimates
  • App Timeline with Metadata Updates & A/B Tests
  • Competitor Metadata Analysis & Creatives
  • App Page Preview
  • Featured Apps
  • Ratings & Reviews Analysis
  • ASO Certification
  • Help Center & Chat Support

Grow

$299/mo
  • 1,500 Keywords
  • 1 Seat
  • 12 Months Historical Data
  • Organic Installs per Keyword
  • Maximum Reach
  • Relevancy Score
  • Brand vs Generic Installs
  • Keyword Impact
  • Long-Tail Keywords
  • Metadata Simulator
  • Trending Keywords
  • Featuring Trends & History
  • Featured Stories & Opportunities
  • Featuring Impact Analysis
  • Similar Apps
  • Competitor In-App Events & Promotional Content
  • ASO Impact Analysis
  • Automated Slack & Email Alerts

Grow Plus

Popular
$549/mo
  • 3,000 Keywords
  • 1 Seat
  • 24 Months Historical Data
  • Increased Platform Limits
  • Extended Historical Data
  • Higher Report Limits
  • Longer Reporting History

Enterprise

Custom
  • Custom Keywords
  • Custom Seats
  • All Time Historical Data
  • App & Game Prompt Intelligence
  • App & Game-Level Tracking
  • Sources & Query Fan-Out
  • ASO Agent
  • AppDNA & GameDNA Taxonomy
  • All Ranked Keywords Analysis
  • Apple Ads Keyword Intelligence
  • Creative Explorer
  • CPP & CSL Explorer
  • In-App Events Explorer
  • Localization Insights
  • Screenshot Translation
  • Incrementality Analysis
  • Worldwide Analysis
  • Moodboards
  • Team Workspaces
  • Access to Consulting Services
  • Dedicated Account Manager
  • Slack Support
  • SSO

MarketMuse pricing

Official page

Free

$0/mo
  • 1 user
  • Export for saved writing only
  • 10 queries/month
  • Access to Topic Navigator

Optimize

Custom
  • 1 site inventory
  • 1 user
  • 100 tracked topics
  • 5 Content Briefs/month
  • Access to Article Briefs
  • 1 Content Strategy Document/month
  • Export for saved writing, applications & Documents
  • 100 queries/month
  • Access to Topic Navigator

Research

Popular
Custom
  • 1 site inventory
  • 3 users
  • 1000 tracked topics
  • 10 Content Briefs/month
  • Access to Article Briefs
  • 3 Content Strategy Documents/month
  • Export for saved writing, applications & Documents
  • Unlimited queries/month
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap

Strategy

Custom
  • 1 site inventory
  • 5 users
  • 10K tracked topics
  • 20 Content Briefs/month
  • Access to all 9 Brief types
  • 5 Content Strategy Documents/month
  • Export for saved writing, applications & Documents
  • Unlimited queries/month
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect

AppTweak vs MarketMuse FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
MarketMuse has a free plan. AppTweak doesn't — though they do offer a free trial.
How do they charge?
Different approach here. AppTweak uses hybrid pricing, while MarketMuse goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. AppTweak: This sits mid-to-premium in the ASO tooling space — not a budget tool like some scrappy keyword trackers, but not throwing out enterprise-only pricing from page one either. The $79 entry point is low enough to catch solo devs and indie app teams price-comparing against tools like Sensor Tower or data.ai, while Grow Plus and Enterprise are clearly aimed at agencies and larger app portfolios who'll pay for depth. MarketMuse: Hiding all pricing behind demos signals a premium, enterprise-leaning play compared to competitors like Surfer SEO or Clearscope that post transparent monthly rates — MarketMuse is betting its AI/content-graph tech justifies a sales-assisted, higher-ACV deal rather than competing on self-serve price comparison.

Still deciding? See the best AppTweak alternatives or the best MarketMuse alternatives, ranked with verified pricing.

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