Benchmark Email vs Exclaimer Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Benchmark Email Exclaimer
Starts at $19/mo $0/mo
Number of plans 3 4
Free plan
Free trial
Pricing model hybrid per-seat

Free

$0/mo
  • Includes 500 contacts.

Pro

Popular
$19/mo
  • Everything you need to send impactful email marketing campaigns.

Enterprise

Custom
  • Have more than 100,000 contacts?
  • Customized for large senders, backed by premium email marketing support.

Starter

$0/mo
  • One email signature template
  • Centrally managed email signatures, organization-wide
  • Auto-updated employee details
  • Control your branding, including logos, fonts, and colors
  • Legal disclaimers on every email
  • Consistent signatures across all devices, including mobile
  • Users see their signature before sending
  • A library of professionally designed signature templates

Standard

$1/mo
  • Unlimited email signature templates
  • Unique signatures for different departments and teams
  • Three Brand Kits for organization-wide branding control
  • Schedule signatures and campaign banners
  • Target recipients with specific signatures and banners

Pro

Popular
$1/mo
  • Unlimited Brand Kits for centralized multi-brand control
  • Advanced signature and banner scheduling
  • Social media feeds in signatures
  • HubSpot and Salesforce integration
  • Signature usage metrics and engagement dashboards
  • Centrally control organization-wide video meeting backgrounds
  • Sync employee attributes from your preferred HRIS

Enterprise

Custom
  • Dedicated Customer Success Manager for ongoing support
  • Tailored onboarding plan built around your structure and rollout goals
  • Guided implementation support for signatures, rules, and employee data
  • Rollout planning for large or multi-team deployments

Benchmark Email vs Exclaimer FAQ

Which one is cheaper?
Exclaimer is the cheaper option, starting at $0/mo vs $19/mo for Benchmark Email.
Can I use either one for free?
Benchmark Email has a free plan. Exclaimer doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Benchmark Email uses hybrid pricing, while Exclaimer goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Benchmark Email: At $19/mo for 1,000 contacts, Benchmark sits in the budget-to-mid range of the email marketing pack, undercutting the likes of Mailchimp and Klaviyo at similar list sizes. They're clearly chasing small businesses and solopreneurs who want cheap entry pricing without a free trial gate to jump through.

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