Bright Data vs Apify Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Bright Data Apify
Starts at Custom $29/mo
Number of plans 8 5
Free plan
Free trial
Pricing model usage-based hybrid

Proxy Networks Pricing

Custom
  • Largest Geographic Coverage
  • Battle-Tested Stability & Speeds
  • 400M+ monthly Residential IPs

Web Scraper API Pricing

Custom
  • Pre-built scraper APIs
  • IP rotation & CAPTCHA handling
  • Scalable infrastructure support

Scraping Functions Pricing

Custom
  • Pre-made web scraper templates
  • Browser scripting in JavaScript
  • Auto-scaling infrastructure

Scraping Browser Pricing

Custom
  • Built-In Website Unlocking
  • Save Time & Resources
  • Puppeteer & Playwright Compatible

SERP API Pricing

Custom
  • Data Delivered in JSON or HTML
  • Save Time & Resources
  • Search Multiple Search Engines

Web Unlocker Pricing

Custom
  • Handles all Website Unlocking
  • Solves CAPTCHA
  • Tackles headers, user agents, & cookies

Datasets Pricing

Custom
  • Subscription option
  • Dedicated account manager
  • No coding

Bright Insights Pricing

Custom
  • Actionable eCommerce insights
  • Data accuracy
  • Multiple use cases

Free

$0/mo
  • $0.2 per compute unit
  • Community support

Starter

$29/mo
  • $0.2 per compute unit
  • Chat support
  • Bronze Apify Store discount

Scale

Popular
$199/mo
  • $0.16 per compute unit
  • Priority chat support
  • Silver Apify Store discount

Business

$999/mo
  • $0.13 per compute unit
  • Account manager
  • Gold Apify Store discount

Enterprise

Custom

Bright Data vs Apify FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Apify has a free plan. Bright Data doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Bright Data uses usage-based pricing, while Apify goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Bright Data: Bright Data is the enterprise-grade premium player in the proxy and web data space — they're not trying to win on price, they're winning on infrastructure scale, compliance coverage, and product breadth. They're going after data engineering teams and large enterprises who've already burned themselves on cheaper, less reliable alternatives. Apify: Apify sits mid-to-premium compared to raw scraping libraries or DIY proxy setups, but it's cheaper than enterprise data-extraction platforms that charge per-record or per-crawl. They're really competing for developers who'd otherwise stitch together Puppeteer, proxies, and cron jobs themselves and are willing to pay for the managed layer instead.

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