Bright Data vs SerpApi Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Bright Data | SerpApi | |
|---|---|---|
| Starts at | Custom | $25/mo |
| Number of plans | 8 | 9 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Proxy Networks Pricing
- Largest Geographic Coverage
- Battle-Tested Stability & Speeds
- 400M+ monthly Residential IPs
Web Scraper API Pricing
- Pre-built scraper APIs
- IP rotation & CAPTCHA handling
- Scalable infrastructure support
Scraping Functions Pricing
- Pre-made web scraper templates
- Browser scripting in JavaScript
- Auto-scaling infrastructure
Scraping Browser Pricing
- Built-In Website Unlocking
- Save Time & Resources
- Puppeteer & Playwright Compatible
SERP API Pricing
- Data Delivered in JSON or HTML
- Save Time & Resources
- Search Multiple Search Engines
Web Unlocker Pricing
- Handles all Website Unlocking
- Solves CAPTCHA
- Tackles headers, user agents, & cookies
Datasets Pricing
- Subscription option
- Dedicated account manager
- No coding
Bright Insights Pricing
- Actionable eCommerce insights
- Data accuracy
- Multiple use cases
Starter
- 1,000 searches per month
- 200 throughput per hour
Developer
- 5,000 searches per month
- 1,000 throughput per hour
Production
Popular- 15,000 searches per month
- 3,000 throughput per hour
- U.S. Legal Shield
Big Data
- 30,000 searches per month
- 6,000 throughput per hour
- U.S. Legal Shield
Searcher
- 100,000 searches per month
- 20,000 throughput per hour
- U.S. Legal Shield
Volume
- 250,000 searches per month
- 50,000 throughput per hour
- U.S. Legal Shield
Infrastructure
- 500,000 searches per month
- 100,000 throughput per hour
- U.S. Legal Shield
Free
- 250 searches per month
- 50 throughput per hour
- U.S. Legal Shield
Enterprise
- Custom searches per month
- Custom throughput per hour
- U.S. Legal Shield
- ZeroTrace Mode
- Priority support
Bright Data vs SerpApi FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- SerpApi has a free plan. Bright Data doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Bright Data: Bright Data is the enterprise-grade premium player in the proxy and web data space — they're not trying to win on price, they're winning on infrastructure scale, compliance coverage, and product breadth. They're going after data engineering teams and large enterprises who've already burned themselves on cheaper, less reliable alternatives. SerpApi: SerpApi sits in the mid-to-premium range for SERP data APIs — not the cheapest scraping option out there, but they're selling reliability and structured data over raw DIY scraping. They're targeting devs and data teams who want clean results without maintaining their own scraper infrastructure.
Keep tabs on both.
We'll monitor pricing changes for Bright Data and SerpApi and let you know when something moves.