Builder.io vs Chromatic Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Builder.io Chromatic
Starts at $24/mo $179/mo
Number of plans 4 4
Free plan
Free trial
Pricing model per-seat usage-based

Free

$0/mo
  • Up to 5 users
  • 60 monthly Agent Credits
  • Connect with GitHub, GitLab, and Bitbucket, Figma plugin, VS Code extension
  • Admin-only role

Pro

$24/mo
  • Up to 5 users
  • 500 monthly Agent Credits
  • Pay-as-you-go for more usage
  • Agent Credit rollovers
  • 30-day activity history
  • Built-in MCP Servers
  • Standard support

Team

$40/mo
  • Up to 20 users
  • 500 monthly Agent Credits
  • AI training opt-out
  • Builder Agent in Slack and JIRA
  • Admin, Developer, Designer, Editor roles
  • Commenting and Peer Reviews
  • Custom MCP servers
  • Password-protected previews
  • Usage metrics
  • Priority support

Enterprise

Custom
  • Custom user seats
  • Custom Agent Credits
  • Connect with Bitbucket Enterprise, GitLab Enterprise, Azure DevOps
  • Design System Intelligence
  • Training opt-out by default
  • Privacy mode
  • Role-based access control (RBAC)
  • Faster development environments
  • Single Sign-On (SSO)
  • Uptime and Premium Support SLAs
  • Onboarding & deployed engineering support
  • Connect with self-hosted or custom git providers
  • Private Slack channel

Free

$0/mo
  • Test on Chrome
  • Unlimited projects & users
  • Unlimited collaborators
  • Git and CI integrations
  • UI version tracking

Starter

$179/mo
  • Everything in Free
  • Extra billed snapshots $0.008
  • Test on Safari, Firefox, Edge

Pro

$399/mo
  • Everything in Starter
  • Custom domain

Enterprise

Custom
  • Everything in Pro
  • Unlimited accessibility usage
  • SSO & custom Git integrations
  • Priority support & SLA
  • Data retention

Builder.io vs Chromatic FAQ

Which one is cheaper?
Builder.io starts lower at $24/mo, compared to $179/mo for Chromatic.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Builder.io uses per-seat pricing, while Chromatic goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Builder.io: At $24-$40/seat, Builder.io is priced below premium visual dev tools like Webflow (which can run $40-$60+/seat on team plans) but above no-code hobbyist tools — they're threading the needle to win professional dev teams who want visual tooling without enterprise sticker shock. Two separate product lines (Fusion + Publish) also suggests they're competing in both the IDE and CMS categories simultaneously. Chromatic: Chromatic is the dominant player in Storybook-native visual testing, so they're not really competing on price — they're competing on ecosystem fit. Compared to broader visual testing tools like Percy or Applitools, they're mid-market on price but own a specific niche that makes switching costs high.

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