BuzzSumo vs Exploding Topics Pricing (2026)

Which one is cheaper?

Exploding Topics is the cheaper option, starting at $39/mo vs $199/mo for BuzzSumo.

Can I use either one for free?

Neither has a free plan. But BuzzSumo and Exploding Topics offer a free trial.

How do they charge?

Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. BuzzSumo: They're mid-to-premium in the content intelligence space — not trying to compete with cheap SEO tools, but not at the Brandwatch or Meltwater price point either. They're going after mid-market marketing and comms teams who want serious data without enterprise procurement headaches. Exploding Topics: Sits in a niche between general SEO tools (Semrush, Ahrefs) and market research platforms — and the Semrush checkout integration signals they're leaning into that ecosystem rather than competing with it. At $39 entry, they're accessible, but $249 puts Business-tier in the same conversation as lightweight research subscriptions, not keyword tools.

Still deciding? See the best BuzzSumo alternatives or the best Exploding Topics alternatives, ranked with verified pricing.