BuzzSumo vs Frase Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Content Creation
- Content Analyzer
- Trending Feeds
- Question Analyzer
PR & Comms
- Media Database & Outreach
- Coverage Reports
- Slack Integration
Suite
Popular- YouTube Analyzer
- Advanced Chrome Extension
- Article Uploads
Enterprise
- RSS Feed
- Granular Location Search
- Early Access To New Features
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages for Google decay
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Professional
Popular- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 15 pages for Google decay
- Hand off your FAQ, glossary, and how-to pages for the agent to draft and auto-publish
Scale
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- The agent drafts and auto-publishes across all content types, up to a monthly cap
Enterprise
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
BuzzSumo vs Frase FAQ
- Which one is cheaper?
- Frase is the cheaper option, starting at $49/mo vs $199/mo for BuzzSumo.
- Can I use either one for free?
- Neither has a free plan. But BuzzSumo and Frase offer a free trial.
- How do they charge?
- Different approach here. BuzzSumo uses flat-rate pricing, while Frase goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. BuzzSumo: They're mid-to-premium in the content intelligence space — not trying to compete with cheap SEO tools, but not at the Brandwatch or Meltwater price point either. They're going after mid-market marketing and comms teams who want serious data without enterprise procurement headaches. Frase: At $49 entry, Frase undercuts tools like Surfer SEO and MarketMuse on sticker price, positioning itself as the accessible mid-market option for content teams that want AI-assisted SEO without enterprise-level spend. They're not chasing the cheapest seat in the room — they're targeting serious content operators who'd balk at $400+/mo tools.
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