CallRail vs AgencyAnalytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CallRail | AgencyAnalytics | |
|---|---|---|
| Starts at | $50/mo | $20/mo |
| Number of plans | 4 | 2 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | usage-based |
Lead Tracking
- 5 numbers and 250 minutes
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
- Automation rules
Lead Tracking Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
Lead Conversion
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Lead Conversion Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Everything your agency needs
- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
CallRail vs AgencyAnalytics FAQ
- Which one is cheaper?
- AgencyAnalytics is the cheaper option, starting at $20/mo vs $50/mo for CallRail.
- Can I use either one for free?
- Neither has a free plan. But CallRail and AgencyAnalytics offer a free trial.
- How do they charge?
- Different approach here. CallRail uses hybrid pricing, while AgencyAnalytics goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CallRail: CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote. AgencyAnalytics: At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack.
Keep tabs on both.
We'll monitor pricing changes for CallRail and AgencyAnalytics and let you know when something moves.