CallRail vs Piwik PRO Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

CallRail pricing Piwik PRO pricing
Starts at $50/mo $36/mo
Number of plans 4 2
Free plan — —
Free trial
Pricing model hybrid usage-based

Price is one row. To weigh the features too, use our feature comparison template →

Lead Tracking

$50/mo
  • 5 numbers and 250 minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

$95/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting

Lead Conversion

$150/mo
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

$195/mo
  • Form tracking & attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Business

$36/mo
  • 4 modules: Analytics, Tag Manager, Data Activation and Cookie Information Consent Management Platform (CMP)
  • Up to 2M monthly actions across up to 20 domains
  • 25 months of data retention to spot trends and plan smarter
  • EU-operated cloud hosting in Sweden for data sovereignty
  • Premium services and features as add-ons
  • Support of our community forum with 1,000+ users

Enterprise

Popular
$366/mo
  • 4 modules:
  • Analytics
  • Tag Manager
  • Data Activation
  • Consent Management Platform
  • Unlimited monthly actions available (starting from 1M)
  • Flexible data retention starting from 25 months
  • Global hosting options: EU-operated servers, US HIPAA-compliant Azure, public or private cloud
  • Dedicated technical support with implementation assistance
  • Ability to sign a business associate agreement (BAA) tailored to your needs

CallRail vs Piwik PRO FAQ

Which one is cheaper?
Piwik PRO is the cheaper option, starting at $36/mo vs $50/mo for CallRail.
Can I use either one for free?
Neither has a free plan. But CallRail and Piwik PRO offer a free trial.
How do they charge?
Different approach here. CallRail uses hybrid pricing, while Piwik PRO goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. CallRail: CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote. Piwik PRO: Sitting mid-market against the likes of Matomo and Adobe Analytics, Piwik PRO undercuts the big enterprise analytics suites while charging more than open-source or bare-bones alternatives. They're clearly chasing privacy-conscious mid-size and enterprise teams — think regulated industries like healthcare or finance — who need GDPR/HIPAA-grade compliance without paying Adobe-level premiums.

Still deciding? See the best CallRail alternatives or the best Piwik PRO alternatives, ranked with verified pricing.

Stop checking your competitors manually.

Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.

Try Outmano free »

14-day free trial