CallRail vs Smartlook Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CallRail pricing | Smartlook pricing | |
|---|---|---|
| Starts at | $50/mo | $55/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Lead Tracking
- 5 numbers and 250 minutes
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
- Automation rules
Lead Tracking Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
Lead Conversion
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Lead Conversion Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Free plan
Pro plan
Enterprise plan
CallRail vs Smartlook FAQ
- Which one is cheaper?
- CallRail starts lower at $50/mo, compared to $55/mo for Smartlook.
- Can I use either one for free?
- Smartlook has a free plan. CallRail doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. CallRail uses hybrid pricing, while Smartlook goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CallRail: CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote. Smartlook: Sitting in the middle of the session replay market — cheaper than FullStory's per-session model but pricier than some newer entrants. They're targeting teams who want predictable costs without usage anxiety.
Still deciding? See the best CallRail alternatives or the best Smartlook alternatives, ranked with verified pricing.
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