Census vs Prefect Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Census Prefect
Starts at Custom $100/mo
Number of plans 4 4
Free plan
Free trial
Pricing model usage-based hybrid

Free

$0/mo
  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

Standard

Popular
Custom
  • Unlimited users
  • 15-minute syncs
  • 700+ fully managed connectors
  • 200+ fully managed activation destinations
  • Integration for dbt Core
  • Role-based access control
  • Access to Fivetran REST API
  • Access to SSH tunnels for encryption

Enterprise

Custom
  • 1-minute syncs
  • Fivetran Activations' Audience Hub
  • Enterprise database connectors
  • Custom roles
  • VPN tunnels (annual contract only)
  • SCIM/user provisioning
  • Pick any cloud provider (GCP, AWS, Azure)
  • Hybrid deployment option

Business Critical

Custom
  • Customer-managed keys for encryption
  • PCI DSS Level 1 certification
  • Private networking options

Hobby

$0/mo
  • Workflow scheduling
  • 2 users
  • Up to 5 deployments
  • 500 min of Prefect Serverless
  • Workflow observability
  • Logging & alerting
  • 7 days run retention

Starter

$100/mo
  • 3 users
  • Up to 20 deployments
  • 75 hours of Prefect Serverless
  • Bring your own compute
  • Webhooks
  • 1,250 API requests/min

Team

Popular
$100/mo
  • 4-8 users
  • Up to 100 deployments
  • 225 hours of Prefect Serverless
  • Service accounts
  • 24 hour audit log

Enterprise

Custom
  • SSO (SAML/OIDC)
  • RBAC + ACLs
  • Multiple workspaces
  • Directory Sync (SCIM)
  • IP allowlisting & PrivateLink
  • Unlimited deployments

Census vs Prefect FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Census uses usage-based pricing, while Prefect goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Prefect: At $100/mo entry for paid plans, Prefect sits mid-pack — pricier than bare-bones workflow tools but well below heavyweight enterprise data orchestration platforms that gate everything behind custom quotes. They're clearly courting data teams who've outgrown open-source Prefect Core but aren't ready for a six-figure Airflow-alternative contract.

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