Census vs Starburst Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Census Starburst
Starts at Custom Custom
Number of plans 4 4
Free plan
Free trial
Pricing model usage-based usage-based

Free

$0/mo
  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

Standard

Popular
Custom
  • Unlimited users
  • 15-minute syncs
  • 700+ fully managed connectors
  • 200+ fully managed activation destinations
  • Integration for dbt Core™
  • Role-based access control
  • Access to Fivetran REST API
  • Access to SSH tunnels for encryption

Enterprise

Custom
  • 1-minute syncs
  • Fivetran Activations' Audience Hub
  • Enterprise database connectors
  • Custom roles
  • VPN tunnels (annual contract only)
  • SCIM/user provisioning
  • Pick any cloud provider (GCP, AWS, Azure)
  • Hybrid deployment option

Business Critical

Custom
  • Customer-managed keys for encryption
  • PCI DSS Level 1 certification
  • Private networking options

Free

$0/mo
  • Create and run up to 3 clusters
  • Access to standard cluster execution mode for ad hoc queries

Pro

Custom
  • Flexible cluster execution modes
  • Streaming Ingest
  • Advanced cluster management

Enterprise

Popular
Custom
  • Advanced autoscaling features
  • Fine-grained access controls (ABAC, SCIM)
  • AWS PrivateLink for data sources
  • Early access to features (Private Preview)
  • AIDA (token usage billed separately)

Mission-Critical

Custom
  • Elite support and ticketing
  • Advanced governance integrations
  • Lakehouse security and compliance tools
  • Highest uptime guarantees
  • AIDA (token usage billed separately)

Census vs Starburst FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Census: Opaque custom pricing across all paid tiers signals they're not trying to win on being the cheapest option — they're positioning against tools like Hightouch and Segment as a data activation layer for teams already invested in a modern data stack. The free tier and 14-day trial per connection are the low-friction entry points to get teams hooked before the sales motion kicks in. Starburst: Starburst isn't fighting on sticker price — the credit cost actually increases as you climb tiers, which is unusual and signals they're positioning as a premium, enterprise-grade Trino distribution rather than a budget query engine. They're chasing large data teams already committed to a multi-cloud or lakehouse strategy who'll pay more for reliability and support rather than startups hunting for the cheapest compute.

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