Census vs Teradata Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Census pricing Teradata pricing
Starts at Custom Custom
Number of plans 4 3
Free plan —
Free trial —
Pricing model usage-based hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Census pricing

Official page

Free

$0/mo
  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

Standard

Popular
Custom
  • Unlimited users
  • 15-minute syncs
  • 700+ fully managed connectors
  • 200+ fully managed activation destinations
  • Integration for dbt Core
  • Role-based access control
  • Access to Fivetran REST API
  • Access to SSH tunnels for encryption

Enterprise

Custom
  • 1-minute syncs
  • Fivetran Activations' Audience Hub
  • Enterprise database connectors
  • Custom roles
  • VPN tunnels (annual contract only)
  • SCIM/user provisioning
  • Pick any cloud provider (GCP, AWS, Azure)
  • Hybrid deployment option

Business Critical

Custom
  • Customer-managed keys for encryption
  • PCI DSS Level 1 certification
  • Private networking options

Teradata pricing

Official page

Select

Custom

Assured

Custom

Sovereign

Popular
Custom
  • Active and elastic compute
  • Advanced compliance controls
  • Priority support

Census vs Teradata FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Census has a free plan. Teradata doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Census uses usage-based pricing, while Teradata goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Census: Census plays in the middle-to-premium band of the reverse ETL space, priced to compete with Hightouch rather than DIY scripts or cheap connectors — they're betting on being the polished, enterprise-ready option rather than the budget pick. The custom-quote-everything approach signals they're chasing mid-market and enterprise data teams, not self-serve solo users. Teradata: Teradata plays the premium, enterprise-grade lane against Snowflake, Databricks, and BigQuery — nobody's coming here for a cheap self-serve trial since there isn't one, and every price is gated behind a sales conversation. They're chasing large enterprises with messy hybrid/multi-cloud estates and strict governance needs, not startups optimizing spend.

Still deciding? See the best Census alternatives or the best Teradata alternatives, ranked with verified pricing.

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