Chameleon vs Frill Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Chameleon Frill
Starts at $750/mo $25/mo
Number of plans 3 4
Free plan
Free trial
Pricing model usage-based flat-rate

Pro

Popular
$750/mo
  • Up to 20 live experiences
  • Copilot to build, analyze, and optimize
  • Themes and Custom CSS
  • A/B Testing and Goals
  • Localize into 5 languages

Growth

$1750/mo
  • Unlimited live experiences
  • Ranger agent and Governance suite
  • AI Interactive Demos and HelpBar
  • Dedicated Customer Success and Onboarding

Enterprise

Custom
  • Roles & Permissions
  • Unlimited localization
  • Account-switching
  • Custom contracts and procurement cycles

Startup

$25/mo
  • 50 Ideas
  • 1 Survey

Business

$49/mo
  • Unlimited Ideas
  • 3 Surveys

Growth

Popular
$149/mo
  • Unlimited Ideas
  • Privacy
  • Surveys
  • White Labeling

Enterprise

$349/mo
  • SOC2 Compliance
  • Audit logs
  • IP whitelisting
  • Dedicated Hosting
  • Dedicated Support

Chameleon vs Frill FAQ

Which one is cheaper?
Frill is the cheaper option, starting at $25/mo vs $750/mo for Chameleon.
Can I use either one for free?
Neither has a free plan. But Chameleon and Frill offer a free trial.
How do they charge?
Different approach here. Chameleon uses usage-based pricing, while Frill goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Chameleon: Chameleon sits toward the premium end of the digital adoption platform space — this isn't Appcues-lite pricing, it's built for companies with real budget and a dedicated PLG or growth function. They're not chasing bootstrapped startups (despite the Startup plan token gesture); they want mid-market to enterprise teams who see in-app UX as a growth lever worth paying four figures a month for. Frill: Sitting in the affordable-to-mid range for dedicated feedback/roadmap tools — cheap enough to be a no-brainer for small teams, but the steep jump to $149 and $349 shows they're not trying to be the budget option for bigger orgs. They're winning startups early and betting on lock-in as those teams scale.

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