ClickFunnels vs Shopify Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

ClickFunnels pricing Shopify pricing
Starts at $97/mo $39/mo
Number of plans 4 4
Free plan — —
Free trial
Pricing model flat-rate hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Launch

$97/mo
  • Unlimited Funnels
  • 1 Workspace (Sub-Account)
  • 2 Team Members
  • 10K Contacts
  • 50K Emails/Mo
  • 3 Courses
  • 5 Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 1M Words
  • Standard Support

Scale

Popular
$197/mo
  • Unlimited Funnels
  • 5 Workspaces (Sub-Accounts)
  • 5 Team Members
  • 75K Contacts
  • 300K Emails/Mo
  • 6 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 2M Words
  • Priority + Live Chat Support
  • Custom Code Editor
  • Webhooks/Full API Access

Optimize

$297/mo
  • Unlimited Funnels
  • 10 Workspaces (Sub-Accounts)
  • 10 Team Members
  • 150K Contacts
  • 750K Emails/Mo
  • 10 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 5M Words
  • Priority + Live Chat Support
  • Custom Code Editor
  • Webhooks/Full API Access

Dominate

$499/mo
  • Unlimited Funnels
  • 20 Workspaces (Sub-Accounts)
  • 20 Team Members
  • 400k Contacts
  • 1.2M Emails/Mo
  • 20 Courses
  • Unlimited Custom Domains
  • Unlimited Visitors
  • Group Onboarding Calls
  • AI Tools 10M Words
  • VIP Support
  • Custom Code Editor
  • Webhooks/Full API Access
  • 3H Private Onboarding

Basic

$39/mo
  • Sell online, in person, and in AI chats
  • Card rates from 2.9% + 30¢ USD
  • Built-in AI assistant
  • Millions of tokens
  • Earn up to $5,000 in credits

Grow

$105/mo
  • Card rates from 2.7% + 30¢ USD
  • Up to 5 staff accounts
  • Up to 87% off shipping
  • Earn up to $7,500 in credits

Advanced

$399/mo
  • Card rates from 2.5% + 30¢ USD
  • Up to 15 staff accounts
  • Live 3rd-party shipping rates
  • Tailor your store by region
  • Earn up to $10,000 in credits

Plus

$2300/mo
  • Card rates from 2.25% + 30¢ USD
  • Unlimited staff accounts
  • Fully customizable checkout
  • Up to 200 POS Pro locations
  • Unlimited B2B catalogs
  • Priority 24/7 phone support

ClickFunnels vs Shopify FAQ

Which one is cheaper?
Shopify is the cheaper option, starting at $39/mo vs $97/mo for ClickFunnels.
Can I use either one for free?
Neither has a free plan. But ClickFunnels and Shopify offer a free trial.
How do they charge?
Different approach here. ClickFunnels uses flat-rate pricing, while Shopify goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. ClickFunnels: ClickFunnels sits mid-to-premium in the funnel-builder space — pricier than basic landing page tools but cheaper than full marketing suites once you factor in what it replaces (email, courses, affiliate tracking). They're not competing on price; they're betting that consolidating multiple tools into one flat fee beats stitching together cheaper point solutions. Shopify: Shopify sits in the upper-middle of the ecommerce builder market: pricier than Wix or Squarespace at entry level, but it's the default standard for merchants who expect to scale. The $1/month for 3 months promo and ~25% annual discount are aimed squarely at beating cheaper rivals on first-impression cost, while Plus targets mid-market and enterprise brands who might otherwise go Adobe Commerce or BigCommerce Enterprise.

Still deciding? See the best ClickFunnels alternatives or the best Shopify alternatives, ranked with verified pricing.

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