Customer.io vs Encharge Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | Encharge | |
|---|---|---|
| Starts at | $100/mo | $99/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
Popular- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Growth
- Monthly email sends: 10x subscribers limit*
- Unlimited flows
- Unlimited team members
- Live chat support
- Flow builder
- Advanced segmentation
- Behavior-based emails
- Webhooks
- Zapier, Stripe, Chargebee integrations
- Free email verification
Premium
Popular- Monthly email sends: 12x subscribers limit*
- Unlimited flows
- Unlimited team members
- Live chat support, Slack support
- HubSpot integration
- Salesforce integration
- Segment.com integration
- WooCommerce integration
- Shopify integration
- Transactional emails
- API Events and Event-Based Segmentation
- Custom objects
Enterprise
- Unlimited team members
- Live chat support
- Dedicated account manager
- Free onboarding
Customer.io vs Encharge FAQ
- Which one is cheaper?
- Encharge is the cheaper option, starting at $99/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But Encharge offers a free trial.
- How do they charge?
- Different approach here. Customer.io uses hybrid pricing, while Encharge goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Customer.io: At $100/mo entry, Customer.io undercuts enterprise CDPs but prices well above lightweight email tools, positioning itself as the mid-market to upper-mid-market choice for teams that have outgrown basic ESPs. The 10x leap to Premium suggests they're not fighting for budget-conscious buyers at scale — they want teams willing to pay for sophistication.
Still deciding? See the best Customer.io alternatives or the best Encharge alternatives, ranked with verified pricing.
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