Customer.io vs FirstPromoter Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io pricing | FirstPromoter pricing | |
|---|---|---|
| Starts at | $100/mo | $49/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Priority throughput & sending capacity*
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Starter
- up to $5,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Email automation and broadcasts
- Reports and exports
- Payout scheduling
- Mass payouts
- Fraud detection and controls
- Team members
- Roles and permissions
Business
Popular- up to $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Fraud detection and controls
- Team members
- Roles and permissions
Enterprise
- above $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Promoter-only non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Managed Auto Payouts
- Fraud detection and controls
- Team members
- Roles and permissions
- SSO and activity logs
- Post-back URL
Customer.io vs FirstPromoter FAQ
- Which one is cheaper?
- FirstPromoter is the cheaper option, starting at $49/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But FirstPromoter offers a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: Mid-market with a developer-friendly lean: the $100 entry is far below enterprise-grade tools like Braze, but there's no free plan or trial like some competitors offer. The 12-months-free Startup Program for companies under $10M raised is the real acquisition play, getting early-stage teams embedded before they scale into paid. FirstPromoter: Sitting in the $49-149 range puts them mid-market — not a budget tool for solopreneurs, but far from the enterprise-only pricing you see with affiliate platforms that gate everything behind 'contact sales.' They're clearly courting growing SaaS companies that want self-serve transparency without feeling nickel-and-dimed like a bare-bones tracker.
Still deciding? See the best Customer.io alternatives or the best FirstPromoter alternatives, ranked with verified pricing.
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