Customer.io vs Rebrandly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | Rebrandly | |
|---|---|---|
| Starts at | $100/mo | $14/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | flat-rate |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- LLM actions with 100K credit sample
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Essentials
- 250 Links/Mo
- 250 QR Codes/Mo
- 2 Custom Domains
- 10 Link Destination Edits/Mo
- Audience Data on 10k Clicks/Mo
- 3 Link Galleries
- AI Scheduling Suggestions
- Advanced Branding Controls
Professional
Popular- 1,500 Links/Mo
- 1,500 QR Codes/Mo
- 3 Custom Domains
- 50 Link Destination Edits/Mo
- Advanced Data on 25k Clicks/Mo
- 4 Link Galleries
- 50 Password Protected Links
- 2 Workspaces
- 2 Teammates
- Traffic Routing
- Link Expiration
Growth
- 3,500 Links/Mo
- 3,500 QR Codes/Mo
- 10 Custom Domains
- 150 Link Destination Edits/Mo
- Advanced Data on 150k Clicks/Mo
- 11 Link Galleries
- 150 Password Protected Links
- 5 Workspaces
- 5 Teammates
- Advanced Role Permissions
- Mobile Deep Linking
Enterprise
- Custom volumes (links, QR codes, domains, workspaces & teammates)
- GDPR, SOC II Type 2, HIPAA Compliant
- SSO (SAML)
- Clickstream
- Workspace-level controls
- Dedicated customer success manager
- White glove support
- Dedicated infrastructure
- 99.99% Uptime
Customer.io vs Rebrandly FAQ
- Which one is cheaper?
- Rebrandly is the cheaper option, starting at $14/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Rebrandly has a free plan. Customer.io doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Customer.io uses usage-based pricing, while Rebrandly goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Customer.io: They're positioned mid-to-upper market for marketing automation — not trying to compete with Mailchimp on price, but undercutting Braze or Iterable on entry cost while targeting the same product-led growth companies. The $100 floor is accessible, but the annual Premium commitment signals they're really after funded startups and scaling SaaS teams. Rebrandly: Rebrandly sits in the mid-market of the link management space — more expensive than Bitly's entry tiers but positioning on branded domain depth rather than raw volume. They're going after brand-conscious marketers who find Bitly too generic and don't need the enterprise complexity of something like YOURLS.
Keep tabs on both.
We'll monitor pricing changes for Customer.io and Rebrandly and let you know when something moves.