Customer.io vs Rewardful Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io pricing | Rewardful pricing | |
|---|---|---|
| Starts at | $100/mo | Custom |
| Number of plans | 3 | 0 |
| Free plan | — | — |
| Free trial | — | — |
| Pricing model | hybrid | N/A |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Priority throughput & sending capacity*
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Customer.io vs Rewardful FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Customer.io: Mid-market with a developer-friendly lean: the $100 entry is far below enterprise-grade tools like Braze, but there's no free plan or trial like some competitors offer. The 12-months-free Startup Program for companies under $10M raised is the real acquisition play, getting early-stage teams embedded before they scale into paid.
Still deciding? See the best Customer.io alternatives or the best Rewardful alternatives, ranked with verified pricing.
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