Customer.io vs Short.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | Short.io | |
|---|---|---|
| Starts at | $100/mo | $5/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | flat-rate |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- LLM actions with 100K credit sample
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Free
- Users: 1
- Custom domains: 5
- Branded links total: 1,000
- Link automation: 1,000
- Tracked clicks: 50,000/mo
- Storage: 10 MB
- AI usage: $1/mo
Hobby
- Country targeting
- Referrer hiding
- Custom domains: 7
- Branded links total: 2,500
- Link automation: 2,500
- Tracked clicks: 100,000/mo
- Storage: 100 MB
- AI usage: $3/mo
Pro
- Password protection
- Link expiration
- Link cloaking
- Click limit expiration
- Custom domains: 10
- Branded links total: unlimited
- Link automation: 10,000/year
- Tracked clicks: unlimited
- Storage: 1 GB
- AI usage: $14/mo
Team
Popular- City/region targeting
- Mobile deep links
- End-to-end encryption
- 99.9% uptime SLA
- Users: unlimited
- Custom domains: 50
- Link automation: 100,000/year
- Storage: 10 GB
- AI usage: $35/mo
Enterprise
- Multiple teams
- Single sign-on (SSO)
- Raw data export to S3
- Dedicated IP
- Custom domains: unlimited
- Link automation: unlimited
- Storage: 200 GB
- AI usage: $100/mo
Customer.io vs Short.io FAQ
- Which one is cheaper?
- Short.io is the cheaper option, starting at $5/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Short.io has a free plan. Customer.io doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Customer.io uses usage-based pricing, while Short.io goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Customer.io: They're positioned mid-to-upper market for marketing automation — not trying to compete with Mailchimp on price, but undercutting Braze or Iterable on entry cost while targeting the same product-led growth companies. The $100 floor is accessible, but the annual Premium commitment signals they're really after funded startups and scaling SaaS teams. Short.io: Short.io is priced below Bitly's mid-market plans and positions itself as the value-forward option for teams that want branded short links without enterprise sticker shock. They're going after the SMB and startup segment that finds Bitly overpriced and Rebrandly too feature-heavy.
Keep tabs on both.
We'll monitor pricing changes for Customer.io and Short.io and let you know when something moves.