Customer.io vs Testimonial.to Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io pricing | Testimonial.to pricing | |
|---|---|---|
| Starts at | $100/mo | $25/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Priority throughput & sending capacity*
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Free
- Unlimited 𝕏 and LinkedIn imports
- 2 video and 10 text testimonials (total)
- Public testimonial page
- Wall of Love widgets
- White-label widgets
Starter
- Unlimited text testimonials
- 2 video testimonials (total)
- Social & review imports
- White-label widgets
- Custom domain
Ultimate
Popular- Unlimited video testimonials
- Unlimited text testimonials
- Brand Monitor - 2,000 mentions
- 1,000 automated invitations
- eGift cards integration
- Google rich snippets
- REST API · MCP · webhooks
- Zapier integrations etc
- Invite team members
- Priority support
Ultimate +
- Case study collection
- NPS surveys with auto-routing
- AI testimonial video editor
- Brand Monitor - 5,000 mentions
- 3,000 automated invitations
- Unlimited team members
- SOC 2 Type II compliant
- Front-of-the-queue support
Enterprise
- Custom usage limits
- Single sign-on (SSO)
- SOC 2 Type II compliant
- PO / invoices
- Dedicated success manager
Customer.io vs Testimonial.to FAQ
- Which one is cheaper?
- Testimonial.to is the cheaper option, starting at $25/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Testimonial.to has a free plan. Customer.io doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: Mid-market with a developer-friendly lean: the $100 entry is far below enterprise-grade tools like Braze, but there's no free plan or trial like some competitors offer. The 12-months-free Startup Program for companies under $10M raised is the real acquisition play, getting early-stage teams embedded before they scale into paid. Testimonial.to: This is a budget-to-mid-tier play in the testimonial/social proof software space — cheap enough that a $25-50/mo spend is a no-brainer for any small business, but with enough tiers to squeeze more out of agencies. They're clearly optimizing to win the long tail of solo founders and small teams rather than chasing enterprise logos head-on.
Still deciding? See the best Customer.io alternatives or the best Testimonial.to alternatives, ranked with verified pricing.
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