Customer.io vs Testimonial.to Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | Testimonial.to | |
|---|---|---|
| Starts at | $100/mo | $25/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
Popular- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Free
- Unlimited 𝕏 and LinkedIn imports
- 2 video and 10 text testimonials (total)
- Public testimonial page
- Wall of Love widgets
- White-label widgets
Starter
- Unlimited text testimonials
- 2 video testimonials (total)
- Social & review imports
- White-label widgets
- Custom domain
Ultimate
Popular- Unlimited video testimonials
- Unlimited text testimonials
- Brand Monitor - 2,000 mentions
- 1,000 automated invitations
- eGift cards integration
- Google rich snippets
- REST API & webhooks
- Zapier integrations etc
- Invite team members
- Priority support
Ultimate +
- Case study collection
- NPS surveys with auto-routing
- AI testimonial video editor
- Brand Monitor - 5,000 mentions
- 3,000 automated invitations
- Unlimited team members
- Front-of-the-queue support
Enterprise
- Custom usage limits
- Single sign-on (SSO)
- PO / invoices
- Dedicated success manager
Customer.io vs Testimonial.to FAQ
- Which one is cheaper?
- Testimonial.to is the cheaper option, starting at $25/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Testimonial.to has a free plan. Customer.io doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: At $100/mo entry, Customer.io undercuts enterprise CDPs but prices well above lightweight email tools, positioning itself as the mid-market to upper-mid-market choice for teams that have outgrown basic ESPs. The 10x leap to Premium suggests they're not fighting for budget-conscious buyers at scale — they want teams willing to pay for sophistication. Testimonial.to: They're mid-market — not the $15/mo bargain-bin tool, not the $200+/mo enterprise-grade platform like Endorsal or Senja's top tiers. They're positioned to win freelancers-turned-agencies and small SaaS teams who want credibility features without a sales call, while the Enterprise tier is just there to capture whoever asks.
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