Customer.io vs Testimonial.to Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | Testimonial.to | |
|---|---|---|
| Starts at | $100/mo | $25/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | flat-rate |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- LLM actions with 100K credit sample
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Free
- Unlimited 𝕏 and LinkedIn imports
- 2 video and 10 text testimonials (total)
- Public testimonial page
- Wall of Love widgets
- White-label widgets
Starter
- Unlimited text testimonials
- 2 video testimonials (total)
- Social & review imports
- White-label widgets
- Custom domain
Ultimate
Popular- Unlimited video testimonials
- Unlimited text testimonials
- Brand Monitor - 2,000 mentions
- 1,000 automated invitations
- eGift cards integration
- Google rich snippets
- REST API & webhooks
- Zapier integrations etc
- Invite team members
- Priority support
Ultimate +
- Case study collection
- NPS surveys with auto-routing
- AI testimonial video editor
- Brand Monitor - 5,000 mentions
- 3,000 automated invitations
- Unlimited team members
- Front-of-the-queue support
Enterprise
- Custom usage limits
- Single sign-on (SSO)
- PO / invoices
- Dedicated success manager
Customer.io vs Testimonial.to FAQ
- Which one is cheaper?
- Testimonial.to is the cheaper option, starting at $25/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Testimonial.to has a free plan. Customer.io doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Customer.io uses usage-based pricing, while Testimonial.to goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Customer.io: They're positioned mid-to-upper market for marketing automation — not trying to compete with Mailchimp on price, but undercutting Braze or Iterable on entry cost while targeting the same product-led growth companies. The $100 floor is accessible, but the annual Premium commitment signals they're really after funded startups and scaling SaaS teams. Testimonial.to: At $25–$95/mo, they're positioned as an accessible mid-market tool — not the cheapest thing out there, but far from enterprise-tier pricing. They're clearly going after bootstrapped SaaS founders and lean marketing teams who want a polished testimonial workflow without paying for a full-blown social proof platform.
Keep tabs on both.
We'll monitor pricing changes for Customer.io and Testimonial.to and let you know when something moves.