Customer.io vs Viral Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io pricing | Viral Loops pricing | |
|---|---|---|
| Starts at | $100/mo | $49/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Priority throughput & sending capacity*
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Start-up
- Lead Generation Campaigns
- Basic Integrations
- Basic Fraud Identification
- Email Notifications
- Import & Export Participants
- No-Code Installation
- Bonus Action Points
- Social Sharing Tracking
Plus
- User & Customer Referral Campaigns
- The Milestone Referral Template
- Track every Step of the Customer Journey
- Themes for Viral Loops Pages
- Custom Domain
- reCaptcha Integration
- Full API Access
Growing
Popular- Double Opt-In
- HubSpot Integration & Workflows
- Remove Viral Loops Branding
- Automated Rewarding
- Stripe Rewarding
- Tremendous Rewarding
- Referral Revenue Tracking
- Audience-specific Notifications
Power
- Dedicated Account Manager
- Concierge Implentation
- Team Member Invites
- Priority & Video Support
- AI-Powered advance Fraud Analysis
Customer.io vs Viral Loops FAQ
- Which one is cheaper?
- Viral Loops is the cheaper option, starting at $49/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But Viral Loops offers a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: Mid-market with a developer-friendly lean: the $100 entry is far below enterprise-grade tools like Braze, but there's no free plan or trial like some competitors offer. The 12-months-free Startup Program for companies under $10M raised is the real acquisition play, getting early-stage teams embedded before they scale into paid. Viral Loops: At $49-$399/mo, Viral Loops sits mid-market — priced above bare-bones referral widget tools but well under enterprise loyalty/referral platforms that require annual contracts and custom quotes. They're clearly chasing SMBs and growth teams who want enterprise-style referral mechanics without an enterprise sales process.
Still deciding? See the best Customer.io alternatives or the best Viral Loops alternatives, ranked with verified pricing.
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