dbt Labs vs Tableau Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

dbt Labs pricing Tableau pricing
Starts at $100/mo $15/mo
Number of plans 4 4
Free plan —
Free trial —
Pricing model hybrid per-seat

Price is one row. To weigh the features too, use our feature comparison template →

dbt Labs pricing

Official page

Developer

$0/mo
  • Browser-based IDE
  • Multi-factor authentication (MFA)
  • Job scheduling and monitoring
  • CI checks on Github and GitLab
  • Upgrade to the latest dbt release automatically

Starter

$100/mo
  • Lineage with dbt Catalog
  • Define & query metrics with dbt Semantic Layer
  • dbt Semantic Layer basic
  • API access

Enterprise

Custom
  • Column-level lineage in dbt Catalog
  • Governed metrics with caching
  • Multi-project architecture (dbt Mesh)
  • SSO, Role-Based Access Control, and SCIM provisioning
  • Priority suport with SLAs

Enterprise+

Custom
  • PrivateLink
  • IP Restrictions
  • Run dbt in your own environment (Hybrid Projects)

Tableau pricing

Official page

Tableau Standard

$15/mo
  • Author, govern, and collaborate with browser-based web authoring
  • Tableau Desktop and Prep Builder
  • Tableau Pulse

Tableau Enterprise

$35/mo
  • Advanced Management and Data Management
  • 10 sites and eLearning

Tableau Cloud+

Custom
  • Tableau Knowledge
  • Tableau Agent in Tableau Cloud and Pulse
  • Premier Success, 50 sites, and Release Preview access

Tableau+ Bundle

Custom
  • Tableau Next

dbt Labs vs Tableau FAQ

Which one is cheaper?
Tableau is the cheaper option, starting at $15/mo vs $100/mo for dbt Labs.
Can I use either one for free?
dbt Labs has a free plan. Tableau doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. dbt Labs uses hybrid pricing, while Tableau goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. dbt Labs: dbt Labs isn't competing on price — the free Developer tier is a land-and-expand move, not a signal they're the budget option. They're positioning as the category-defining standard for analytics engineering, so the real competition is convincing teams to pay for orchestration and governance instead of duct-taping open-source dbt Core themselves. Tableau: At $15 for viewers, Tableau undercuts its premium reputation and lands close to Power BI's entry price, but the 2x jump to $35 and the opaque top tiers keep it firmly in the premium-enterprise camp. They're going after large orgs with analyst teams, and the free Desktop edition and capacity-based option are there to hook smaller shops and heavy-usage buyers.

Still deciding? See the best dbt Labs alternatives or the best Tableau alternatives, ranked with verified pricing.

Stop checking your competitors manually.

Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.

Try Outmano free »

14-day free trial