Dovetail vs Zoho Forms Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Dovetail | Zoho Forms | |
|---|---|---|
| Starts at | Custom | $10/mo |
| Number of plans | 2 | 5 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | custom | flat-rate |
Free
- One channel
- One project
- Chat
- summarize your data to uncover trends and run analysis
Enterprise
- Unlimited Agents
- Unlimited channels
- Dashboards
- Unlimited projects
- Unlimited Docs
- Unlimited free chat queries in Slack and Teams
- folders, global tags, fields, templates
- specific summaries
- semantic search
- redaction
- compliance
- access control
- Priority support, dedicated customer success, onboarding assistance
FREE
- 1 User
- 3 Forms
- Unlimited Form Views
- 500 Submissions/month
- 200 MB File Storage
- 10 Payment Submissions
- Pre-built Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM Tracking
BASIC
- 1 User
- Unlimited Forms
- Unlimited Form Views
- 10,000 Submissions/month
- 500 MB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
STANDARD
- 10 Users
- Unlimited Forms
- Unlimited Form Views
- 25,000 Submissions/month
- 2 GB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
- Approvals
PROFESSIONAL
- 25 Users
- Unlimited Forms
- Unlimited Form Views
- 75,000 Submissions/month
- 5 GB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
- Approvals
PREMIUM
- 100 Users
- Unlimited Forms
- Unlimited Form Views
- 150,000 Submissions/month
- 10 GB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
- Approvals
- HIPAA Compliance
- Auto-Trash Submissions
- Record Audit
- SMTP
- Report Scheduler
- Form Encryption
Dovetail vs Zoho Forms FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Dovetail uses custom pricing, while Zoho Forms goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Dovetail: Hiding all commercial pricing signals a premium positioning play — they're not competing on cost, they're competing on being the 'serious' research repository for mature UX orgs. They're going after the same enterprise research budgets as Maze and UserTesting, not the scrappy startup crowd. Zoho Forms: Zoho Forms sits in the budget-to-mid-market range — cheaper than Typeform's upper tiers and competitive with JotForm's paid plans. They're going after cost-conscious SMBs already in the Zoho ecosystem, not trying to out-premium the design-forward players.
Still deciding? See the best Dovetail alternatives or the best Zoho Forms alternatives, ranked with verified pricing.
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