Duda vs Instapage Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Basic
- 1 site included
- AWS hosting
- Email support
- Unlimited storage
- AI SEO Assistant
- AI Building Assistant
Team
- 1 site included
- AWS hosting
- Email support
- Unlimited storage
- 3 team members
- Client management
- Code access
- AI SEO Assistant
- AI Building Assistant
- AI Content Collection
Agency
Popular- 4 sites included
- AWS hosting
- Priority support
- Unlimited storage
- 6 team members
- Client management
- Code access & export
- Custom Widget Builder
- AI SEO Assistant
- AI Building Assistant
- AI Content Collection
- AI Connector (MCP)
White Label
- 4 sites included
- AWS hosting
- Priority support
- Unlimited storage
- 6 team members
- Client management
- Code access & export
- Fully white labeled platform
- Custom platform domain
- Branded client communication
- White labeled support portal
- Branded client login screen
- Custom Widget Builder
- AI SEO Assistant
- AI Building Assistant
- AI Content Collection
- AI Connector (MCP)
Custom
- Flexible site packages
- AWS hosting
- 24x7 Support
- Integrate external datasets
- 99.9% uptime SLA
- Unlimited team members
- Advanced client management
- Code access & export
- Fully white labeled platform
- DIY builder/Simple Editor
- Full access to Duda's API
- Single-Sign-On (SSO)
- Dedicated account manager
- Enterprise-grade security
- Unlimited Custom Widget Builder
- AI SEO & Building Assistant
- Advanced AI Content Collection
- Advanced AI Connector (MCP)
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Duda vs Instapage FAQ
- Which one is cheaper?
- Duda starts lower at $25/mo, compared to $99/mo for Instapage.
- Can I use either one for free?
- Neither has a free plan. But Duda and Instapage offer a free trial.
- How do they charge?
- Different approach here. Duda uses flat-rate pricing, while Instapage goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Duda: Duda sits in the mid-market of website builder platforms, priced above DIY tools like Wix or Squarespace but well below enterprise CMS territory. They're not chasing individual creators — the Agency and White Label tiers signal they're going after digital agencies and SaaS platforms that want to embed a site builder, competing more with Webflow for Teams or WordPress VIP than with consumer builders. Instapage: At $99-199/mo before the custom tier, Instapage sits well above scrappy landing page builders like Leadpages or Unbounce's entry pricing, positioning itself as the premium option for teams serious about conversion optimization rather than just page publishing. They're chasing mid-market and enterprise marketing teams who'll pay up for testing infrastructure, not solopreneurs comparison-shopping on price.
Still deciding? See the best Duda alternatives or the best Instapage alternatives, ranked with verified pricing.
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