Duda vs Instapage Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Duda | Instapage | |
|---|---|---|
| Starts at | $25/mo | $99/mo |
| Number of plans | 5 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Basic
- Unlimited Website Builder projects
- Included published projects (Add more easily)
- Generate widgets with AI
- Monthly AI Credits
- Agentic SEO
- Award-winning support
- Compliance & security
- Collaborative team workspace
- Collaborative client workspace
Team
- Unlimited Website Builder projects
- Included published projects (Add more easily)
- Generate widgets with AI
- Monthly AI Credits
- Agentic SEO
- Award-winning support
- Compliance & security
- Collaborative team workspace
- Collaborative client workspace
Agency
Popular- Unlimited Website Builder projects
- Included published projects (Add more easily)
- Generate widgets with AI
- Monthly AI Credits
- Agentic SEO
- Award-winning support
- Compliance & security
- Collaborative team workspace
- Collaborative client workspace
- MCP access
White Label
- Unlimited Website Builder projects
- Included published projects (Add more easily)
- Generate widgets with AI
- Monthly AI Credits
- Agentic SEO
- Award-winning support
- Compliance & security
- Collaborative team workspace
- Collaborative client workspace
- MCP access
Custom
- Unlimited Website Builder projects
- Included published projects (Add more easily)
- Generate widgets with AI
- Monthly AI Credits
- Agentic SEO
- Award-winning support
- Compliance & security
- Collaborative team workspace
- Collaborative client workspace
- MCP access
- White-label experience
- API access
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Duda vs Instapage FAQ
- Which one is cheaper?
- Duda starts lower at $25/mo, compared to $99/mo for Instapage.
- Can I use either one for free?
- Neither has a free plan. But Duda and Instapage offer a free trial.
- How do they charge?
- Different approach here. Duda uses flat-rate pricing, while Instapage goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Duda: At $25-69/mo for the core tiers, Duda undercuts premium agency-focused builders while still charging more than bare-bones DIY tools like basic Wix or Squarespace plans. The $199 White Label tier and Custom option signal they're chasing serious agencies and resellers, not hobbyists, positioning Duda as the mid-to-upper option for people who build websites as a business. Instapage: Instapage sits firmly in premium territory — $99/mo as an entry price is steep next to Unbounce or Leadpages, which start much lower. They're clearly not chasing budget-conscious solopreneurs; they're going after mid-market and enterprise marketing teams who'll treat page performance as a revenue lever, not a nice-to-have.
Still deciding? See the best Duda alternatives or the best Instapage alternatives, ranked with verified pricing.
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