Elastic vs Apollo GraphQL Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Elastic Apollo GraphQL
Starts at Custom Custom
Number of plans 3 4
Free plan
Free trial
Pricing model usage-based usage-based

Elasticsearch

Custom
  • Build search and vector database applications.
  • Serverless
  • Hosted
  • Self-managed

Elastic Observability

Custom
  • Monitor health and resolve issues for apps and infrastructure.
  • Serverless
  • Hosted
  • Self-managed

Elastic Security

Custom
  • Protect, investigate, and respond to cyber threats.
  • Serverless
  • Hosted
  • Self-managed

Free

$0/mo
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router (limited to 60 requests per minute)
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Up to 3
  • 1 day
  • Community Support

Developer

Custom
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Up to 10
  • 7 days
  • Developer Support (8×5, no SLA)

Standard

Custom
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Schema Proposals - Collaboration and approval workflows
  • Single sign-on (SSO)
  • Up to 30
  • 90 days
  • Standard Support (8×5, with SLA)

Enterprise

Custom
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Schema Proposals - Collaboration and approval workflows
  • Single sign-on (SSO)
  • Audit logging
  • Custom MSA
  • Unlimited
  • 18 months
  • Business Support (24×7×365, with SLA)
  • (Add-on) Premium Support Packages
  • (Add-on) Professional Services Packages

Elastic vs Apollo GraphQL FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Apollo GraphQL has a free plan. Elastic doesn't — though they do offer a free trial.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Elastic: Elastic sits in the premium-to-enterprise range of the search and observability space, competing with Datadog, Splunk, and OpenSearch-based alternatives. They're not trying to win on price — they're positioning against Splunk on flexibility and against Datadog on breadth across search, observability, and security in one platform. Apollo GraphQL: Apollo sits in a premium position for GraphQL infrastructure — they're not competing on being cheap, they're betting on being the de facto standard for federated GraphQL at scale. They're targeting mid-market to enterprise engineering teams who've already bought into the GraphQL ecosystem and need a managed, production-grade layer.

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