EmailOctopus vs Exclaimer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| EmailOctopus | Exclaimer | |
|---|---|---|
| Starts at | $9/mo | $0/mo |
| Number of plans | 2 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | per-seat |
STARTER
- EmailOctopus branding on emails
- Reports available for 30 days
- Create 1 landing page and 1 form
- Access for 1 user
PRO
Popular- Full control over your email design
- Reports available forever
- Unlimited landing pages and forms
- Add unlimited users
- Cancel any time
Starter
- One email signature template
- Centrally managed email signatures, organization-wide
- Auto-updated employee details
- Control your branding, including logos, fonts, and colors
- Legal disclaimers on every email
- Consistent signatures across all devices, including mobile
- Users see their signature before sending
- A library of professionally designed signature templates
Standard
- Unlimited email signature templates
- Unique signatures for different departments and teams
- Three Brand Kits for organization-wide branding control
- Schedule signatures and campaign banners
- Target recipients with specific signatures and banners
Pro
Popular- Unlimited Brand Kits for centralized multi-brand control
- Advanced signature and banner scheduling
- Social media feeds in signatures
- HubSpot and Salesforce integration
- Signature usage metrics and engagement dashboards
- Centrally control organization-wide video meeting backgrounds
- Sync employee attributes from your preferred HRIS
Enterprise
- Dedicated Customer Success Manager for ongoing support
- Tailored onboarding plan built around your structure and rollout goals
- Guided implementation support for signatures, rules, and employee data
- Rollout planning for large or multi-team deployments
EmailOctopus vs Exclaimer FAQ
- Which one is cheaper?
- Exclaimer is the cheaper option, starting at $0/mo vs $9/mo for EmailOctopus.
- Can I use either one for free?
- EmailOctopus has a free plan. Exclaimer doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. EmailOctopus uses usage-based pricing, while Exclaimer goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. EmailOctopus: They're explicitly the budget-friendly alternative — $9/mo undercuts Mailchimp and Klaviyo significantly at comparable list sizes, targeting cost-conscious small businesses and creators who don't need heavy automation or CRM depth. This is a value play, not a premium one. Exclaimer: At sub-$2/seat, Exclaimer is competing on accessibility against tools like Opensense and Crossware — they're not the cheapest but they're in the 'reasonable budget approval' zone for mid-market IT buyers. They're positioning as the professional default, not the enterprise luxury option.
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