Exploding Topics vs Frase Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Exploding Topics | Frase | |
|---|---|---|
| Starts at | $99/mo | $49/mo |
| Number of plans | 2 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | hybrid |
Investor
- 500 Tracked Trends
- 100 Trend Analyses
- Trends Database
- Trending Products
- Meta Trends
- Channel Breakdown
- Trending Startups
- Trend Forecasting
- CSV Export
Business
Popular- 2,000 Tracked Trends
- 500 Trend Analyses
- Trends Database
- Trending Products
- Meta Trends
- Channel Breakdown
- Trending Startups
- Trend Forecasting
- CSV Export
- Trend Reports
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages each month
- Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
- SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 10 pages for Google decay
- The agent publishes on its own when you let it, on any content type
- Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it
Professional
Popular- 3 seats and 5 sites, with extra seats at $29/mo
- 40 articles and 250 audit pages each month
- A content calendar and internal linking suggestions
- AI crawler monitoring, plus Perplexity added to AI Visibility
- Content Guard watches 75 pages for Google decay
- Optional pay-as-you-go when a month runs long, off by default
Scale
- 5 seats and up to 10 domains, with extra seats at $29/mo
- 100 articles and 1,000 audit pages each month
- Content Guard watches 300 pages, plus Claude and Gemini added to AI Visibility
- Client-ready reports you can export, plus repurposing one piece into channel-ready posts
- Turn the agent loose across every site you run, not just one
Enterprise
- Custom seats and domains
- White-label reports, a branded client portal, and your own custom domain
- SSO and SAML, a dedicated account manager, and an SLA
- Custom limits, custom API access, and two years of history
Exploding Topics vs Frase FAQ
- Which one is cheaper?
- Frase is the cheaper option, starting at $49/mo vs $99/mo for Exploding Topics.
- Can I use either one for free?
- Neither has a free plan. But Exploding Topics and Frase offer a free trial.
- How do they charge?
- Different approach here. Exploding Topics uses flat-rate pricing, while Frase goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Exploding Topics: Sitting in the low-to-mid range for a niche trend-intelligence tool, Exploding Topics isn't trying to compete with expensive enterprise market research platforms — it's positioned as an accessible entry point for individuals and small teams who'd otherwise be priced out of that category entirely. The 'Best Value' label on Business signals they're nudging self-serve buyers toward the higher tier rather than optimizing for volume at the low end. Frase: Frase sits mid-market — not a budget tool like cheaper AI writers, but nowhere near the enterprise SEO suites charging four figures a month. They're clearly chasing content marketers and agencies who want SEO-informed AI writing without paying Surfer or Clearscope-plus-a-writing-tool prices for two separate products.
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