FirstPromoter vs Rebrandly Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

FirstPromoter pricing Rebrandly pricing
Starts at $49/mo $11/mo
Number of plans 3 4
Free plan — —
Free trial
Pricing model hybrid flat-rate

Price is one row. To weigh the features too, use our feature comparison template →

Starter

$49/mo
  • up to $5,000/month revenue from affiliates
  • Referral link tracking
  • Coupon code tracking
  • Direct URL tracking
  • Sub-ID tracking
  • Attribution controls
  • Maximum affiliates
  • Billing providers
  • No-code platforms
  • Automation
  • Developer APIs and webhooks
  • AI assistant and MCP server (beta)
  • Recurring and lifetime commissions
  • Commission rate controls
  • Double-sided rewards
  • Bonuses and per-promoter overrides
  • Multi-tier commissions
  • Non-monetary rewards
  • Maximum campaigns
  • Private campaigns and automatic level-up
  • Translated campaigns
  • Brandable affiliate dashboard
  • W-9 / W-8BEN tax form collection
  • Assets, contests and agreements
  • Email automation and broadcasts
  • Reports and exports
  • Payout scheduling
  • Mass payouts
  • Fraud detection and controls
  • Team members
  • Roles and permissions

Business

Popular
$99/mo
  • up to $15,000/month revenue from affiliates
  • Referral link tracking
  • Coupon code tracking
  • Direct URL tracking
  • Sub-ID tracking
  • Attribution controls
  • Maximum affiliates
  • Billing providers
  • No-code platforms
  • Automation
  • Developer APIs and webhooks
  • AI assistant and MCP server (beta)
  • Recurring and lifetime commissions
  • Commission rate controls
  • Double-sided rewards
  • Bonuses and per-promoter overrides
  • Multi-tier commissions
  • Non-monetary rewards
  • Maximum campaigns
  • Private campaigns and automatic level-up
  • Translated campaigns
  • Manage multiple websites
  • Brandable affiliate dashboard
  • W-9 / W-8BEN tax form collection
  • Assets, contests and agreements
  • Custom domain and white-labeling
  • Embed affiliate dashboard in your app
  • Email automation and broadcasts
  • Custom email domain and templates
  • Reports and exports
  • Payout scheduling
  • Mass payouts
  • One-click direct PayPal payouts
  • Invoicing for EU companies
  • Fraud detection and controls
  • Team members
  • Roles and permissions

Enterprise

$149/mo
  • above $15,000/month revenue from affiliates
  • Referral link tracking
  • Coupon code tracking
  • Direct URL tracking
  • Sub-ID tracking
  • Attribution controls
  • Maximum affiliates
  • Billing providers
  • No-code platforms
  • Automation
  • Developer APIs and webhooks
  • AI assistant and MCP server (beta)
  • Recurring and lifetime commissions
  • Commission rate controls
  • Double-sided rewards
  • Bonuses and per-promoter overrides
  • Multi-tier commissions
  • Non-monetary rewards
  • Promoter-only non-monetary rewards
  • Maximum campaigns
  • Private campaigns and automatic level-up
  • Translated campaigns
  • Manage multiple websites
  • Brandable affiliate dashboard
  • W-9 / W-8BEN tax form collection
  • Assets, contests and agreements
  • Custom domain and white-labeling
  • Embed affiliate dashboard in your app
  • Email automation and broadcasts
  • Custom email domain and templates
  • Reports and exports
  • Payout scheduling
  • Mass payouts
  • One-click direct PayPal payouts
  • Invoicing for EU companies
  • Managed Auto Payouts
  • Fraud detection and controls
  • Team members
  • Roles and permissions
  • SSO and activity logs
  • Post-back URL

Essentials

$11/mo

Professional

Popular
$32/mo

Growth

$99/mo

Enterprise

Custom

FirstPromoter vs Rebrandly FAQ

Which one is cheaper?
Rebrandly is the cheaper option, starting at $11/mo vs $49/mo for FirstPromoter.
Can I use either one for free?
Neither has a free plan. But FirstPromoter and Rebrandly offer a free trial.
How do they charge?
Different approach here. FirstPromoter uses hybrid pricing, while Rebrandly goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. FirstPromoter: Sitting in the $49-149 range puts them mid-market — not a budget tool for solopreneurs, but far from the enterprise-only pricing you see with affiliate platforms that gate everything behind 'contact sales.' They're clearly courting growing SaaS companies that want self-serve transparency without feeling nickel-and-dimed like a bare-bones tracker. Rebrandly: This sits in the mid-market lane — not a cheap Bitly-alternative play, but not enterprise-first either, given Enterprise is walled off behind a custom quote. The existence of a separate 'High Volume Plans' tab suggests they've segmented power users away from the standard ladder, which is a tell they're chasing both SMBs and heavier link-volume customers without cannibalizing the base tiers.

Still deciding? See the best FirstPromoter alternatives or the best Rebrandly alternatives, ranked with verified pricing.

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