FirstPromoter vs Short.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| FirstPromoter | Short.io | |
|---|---|---|
| Starts at | $49/mo | $5/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Starter
- Email marketing automation
- Broadcast emails
- Brandable affiliate dashboard
- Custom signup fields
- W-9/W-8BEN tax form collection
- 18 Data Points grouped by days, weeks, months or years
- Campaigns Reports
- Promoters Reports
- Traffic Sources
- Personalized referral links
- Link & coupon tracking
- Website visitors
- Maximum campaigns
- Webhooks and API
- Zapier integration
- Auto create coupons in Stripe
- Multiple tracking coupons per affiliate
- Quick mass PayPal & Wise bulk payouts
- One-click Stripe Payouts
- Self-referral detection
- Ad-traffic detection
- Prevent bot signups on affiliate portal with reCAPTCHA
- Automatic tracking of chargebacks and refunds
- Maximum affiliates
- Team members
Business
Popular- Email marketing automation
- Broadcast emails
- Brandable affiliate dashboard
- Custom signup fields
- W-9/W-8BEN tax form collection
- Your own domain for the affiliate dashboard
- Embed affiliate dashboard inside your own website
- Custom CSS and Javascript
- Powered by link removed from affiliate dashboard and emails
- 18 Data Points grouped by days, weeks, months or years
- Campaigns Reports
- Promoters Reports
- Traffic Sources
- Landing Pages
- Download as CSV or JSON
- Personalized referral links
- Link & coupon tracking
- Website visitors
- Maximum campaigns
- Manage multiple websites (Different domains)
- Webhooks and API
- Zapier integration
- Make integration
- Albato integration
- Auto create coupons in Stripe
- Multiple tracking coupons per affiliate
- Affiliates can add their own promotion code
- Affiliates can customize promotion code
- Quick mass PayPal & Wise bulk payouts
- One-click Stripe Payouts
- Multi-tiered commissions
- Stripe historical import
- One-click direct PayPal payouts
- Invoicing for EU companies
- Non-monetary rewards
- Self-referral detection
- Ad-traffic detection
- Prevent bot signups on affiliate portal with reCAPTCHA
- Automatic tracking of chargebacks and refunds
- Require manual approval for commissions above a certain amount
- Maximum affiliates
- Team members
- Custom roles & permissions
- Activity logs
- Post-back URL
Enterprise
- Email marketing automation
- Broadcast emails
- Brandable affiliate dashboard
- Custom signup fields
- W-9/W-8BEN tax form collection
- Your own domain for the affiliate dashboard
- Embed affiliate dashboard inside your own website
- Custom CSS and Javascript
- Powered by link removed from affiliate dashboard and emails
- 18 Data Points grouped by days, weeks, months or years
- Campaigns Reports
- Promoters Reports
- Traffic Sources
- Landing Pages
- Download as CSV or JSON
- Personalized referral links
- Link & coupon tracking
- Website visitors
- Maximum campaigns
- Manage multiple websites (Different domains)
- Webhooks and API
- Zapier integration
- Make integration
- Albato integration
- Auto create coupons in Stripe
- Multiple tracking coupons per affiliate
- Affiliates can add their own promotion code
- Affiliates can customize promotion code
- Quick mass PayPal & Wise bulk payouts
- One-click Stripe Payouts
- Multi-tiered commissions
- Stripe historical import
- One-click direct PayPal payouts
- Invoicing for EU companies
- Non-monetary rewards
- Managed Auto Payouts
- Self-referral detection
- Ad-traffic detection
- Prevent bot signups on affiliate portal with reCAPTCHA
- Automatic tracking of chargebacks and refunds
- Require manual approval for commissions above a certain amount
- Maximum affiliates
- Team members
- Custom roles & permissions
- Activity logs
- SSO
- Post-back URL
Free
- Users: 1
- Custom domains: 5
- Branded links total: 1,000
- Link automation: 1,000
- Tracked clicks: 50,000/mo
- Storage: 10 MB
- AI usage: $1/mo
Hobby
- Country targeting
- Referrer hiding
- Custom domains: 7
- Branded links total: 2,500
- Link automation: 2,500
- Tracked clicks: 100,000/mo
- Storage: 100 MB
- AI usage: $3/mo
Pro
- Password protection
- Link expiration
- Link cloaking
- Click limit expiration
- Custom domains: 10
- Branded links total: unlimited
- Link automation: 10,000/year
- Tracked clicks: unlimited
- Storage: 1 GB
- AI usage: $14/mo
Team
Popular- City/region targeting
- Mobile deep links
- End-to-end encryption
- 99.9% uptime SLA
- Users: unlimited
- Custom domains: 50
- Link automation: 100,000/year
- Storage: 10 GB
- AI usage: $35/mo
Enterprise
- Multiple teams
- Single sign-on (SSO)
- Raw data export to S3
- Dedicated IP
- Custom domains: unlimited
- Link automation: unlimited
- Storage: 200 GB
- AI usage: $100/mo
FirstPromoter vs Short.io FAQ
- Which one is cheaper?
- Short.io is the cheaper option, starting at $5/mo vs $49/mo for FirstPromoter.
- Can I use either one for free?
- Short.io has a free plan. FirstPromoter doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. FirstPromoter uses hybrid pricing, while Short.io goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. FirstPromoter: Sitting in the $49-$149 range puts them mid-market — not a budget tool, but not chasing enterprise-only pricing either. They're clearly targeting SaaS companies that already have real affiliate revenue flowing, not hobbyists testing the waters, which the lack of a free plan reinforces. Short.io: Short.io is priced below Bitly's mid-market plans and positions itself as the value-forward option for teams that want branded short links without enterprise sticker shock. They're going after the SMB and startup segment that finds Bitly overpriced and Rebrandly too feature-heavy.
Still deciding? See the best FirstPromoter alternatives or the best Short.io alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for FirstPromoter and Short.io and let you know when something moves.