FirstPromoter vs Testimonial.to Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

FirstPromoter Testimonial.to
Starts at $49/mo $25/mo
Number of plans 3 5
Free plan
Free trial
Pricing model hybrid flat-rate

Starter

$49/mo
  • Email marketing automation
  • Broadcast emails
  • Brandable affiliate dashboard
  • Custom signup fields
  • W-9/W-8BEN tax form collection
  • 18 Data Points grouped by days, weeks, months or years
  • Campaigns Reports
  • Promoters Reports
  • Traffic Sources
  • Personalized referral links
  • Link & coupon tracking
  • Website visitors
  • Maximum campaigns
  • Webhooks and API
  • Zapier integration
  • Auto create coupons in Stripe
  • Multiple tracking coupons per affiliate
  • Quick mass PayPal & Wise bulk payouts
  • One-click Stripe Payouts
  • Self-referral detection
  • Ad-traffic detection
  • Prevent bot signups on affiliate portal with reCAPTCHA
  • Automatic tracking of chargebacks and refunds
  • Maximum affiliates
  • Team members

Business

Popular
$99/mo
  • Email marketing automation
  • Broadcast emails
  • Brandable affiliate dashboard
  • Custom signup fields
  • W-9/W-8BEN tax form collection
  • Your own domain for the affiliate dashboard
  • Embed affiliate dashboard inside your own website
  • Custom CSS and Javascript
  • Powered by link removed from affiliate dashboard and emails
  • 18 Data Points grouped by days, weeks, months or years
  • Campaigns Reports
  • Promoters Reports
  • Traffic Sources
  • Landing Pages
  • Download as CSV or JSON
  • Personalized referral links
  • Link & coupon tracking
  • Website visitors
  • Maximum campaigns
  • Manage multiple websites (Different domains)
  • Webhooks and API
  • Zapier integration
  • Make integration
  • Albato integration
  • Auto create coupons in Stripe
  • Multiple tracking coupons per affiliate
  • Affiliates can add their own promotion code
  • Affiliates can customize promotion code
  • Quick mass PayPal & Wise bulk payouts
  • One-click Stripe Payouts
  • Multi-tiered commissions
  • Stripe historical import
  • One-click direct PayPal payouts
  • Invoicing for EU companies
  • Non-monetary rewards
  • Self-referral detection
  • Ad-traffic detection
  • Prevent bot signups on affiliate portal with reCAPTCHA
  • Automatic tracking of chargebacks and refunds
  • Require manual approval for commissions above a certain amount
  • Maximum affiliates
  • Team members
  • Custom roles & permissions
  • Activity logs
  • Post-back URL

Enterprise

$149/mo
  • Email marketing automation
  • Broadcast emails
  • Brandable affiliate dashboard
  • Custom signup fields
  • W-9/W-8BEN tax form collection
  • Your own domain for the affiliate dashboard
  • Embed affiliate dashboard inside your own website
  • Custom CSS and Javascript
  • Powered by link removed from affiliate dashboard and emails
  • 18 Data Points grouped by days, weeks, months or years
  • Campaigns Reports
  • Promoters Reports
  • Traffic Sources
  • Landing Pages
  • Download as CSV or JSON
  • Personalized referral links
  • Link & coupon tracking
  • Website visitors
  • Maximum campaigns
  • Manage multiple websites (Different domains)
  • Webhooks and API
  • Zapier integration
  • Make integration
  • Albato integration
  • Auto create coupons in Stripe
  • Multiple tracking coupons per affiliate
  • Affiliates can add their own promotion code
  • Affiliates can customize promotion code
  • Quick mass PayPal & Wise bulk payouts
  • One-click Stripe Payouts
  • Multi-tiered commissions
  • Stripe historical import
  • One-click direct PayPal payouts
  • Invoicing for EU companies
  • Non-monetary rewards
  • Managed Auto Payouts
  • Self-referral detection
  • Ad-traffic detection
  • Prevent bot signups on affiliate portal with reCAPTCHA
  • Automatic tracking of chargebacks and refunds
  • Require manual approval for commissions above a certain amount
  • Maximum affiliates
  • Team members
  • Custom roles & permissions
  • Activity logs
  • SSO
  • Post-back URL

Free

$0/mo
  • Unlimited 𝕏 and LinkedIn imports
  • 2 video and 10 text testimonials (total)
  • Public testimonial page
  • Wall of Love widgets
  • White-label widgets

Starter

$25/mo
  • Unlimited text testimonials
  • 2 video testimonials (total)
  • Social & review imports
  • White-label widgets
  • Custom domain

Ultimate

Popular
$50/mo
  • Unlimited video testimonials
  • Unlimited text testimonials
  • Brand Monitor - 2,000 mentions
  • 1,000 automated invitations
  • eGift cards integration
  • Google rich snippets
  • REST API & webhooks
  • Zapier integrations etc
  • Invite team members
  • Priority support

Ultimate +

$95/mo
  • Case study collection
  • NPS surveys with auto-routing
  • AI testimonial video editor
  • Brand Monitor - 5,000 mentions
  • 3,000 automated invitations
  • Unlimited team members
  • Front-of-the-queue support

Enterprise

Custom
  • Custom usage limits
  • Single sign-on (SSO)
  • PO / invoices
  • Dedicated success manager

FirstPromoter vs Testimonial.to FAQ

Which one is cheaper?
Testimonial.to is the cheaper option, starting at $25/mo vs $49/mo for FirstPromoter.
Can I use either one for free?
Testimonial.to has a free plan. FirstPromoter doesn't — though they do offer a free trial.
How do they charge?
Different approach here. FirstPromoter uses hybrid pricing, while Testimonial.to goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. FirstPromoter: Sitting in the $49-$149 range puts them mid-market — not a budget tool, but not chasing enterprise-only pricing either. They're clearly targeting SaaS companies that already have real affiliate revenue flowing, not hobbyists testing the waters, which the lack of a free plan reinforces. Testimonial.to: At $25–$95/mo, they're positioned as an accessible mid-market tool — not the cheapest thing out there, but far from enterprise-tier pricing. They're clearly going after bootstrapped SaaS founders and lean marketing teams who want a polished testimonial workflow without paying for a full-blown social proof platform.

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