Which one is cheaper?

They both start at the same price — $49/mo. The difference is in what you get at each tier.

Can I use either one for free?

Neither has a free plan. But FirstPromoter and Viral Loops offer a free trial.

Different approach here. FirstPromoter uses usage-based pricing, while Viral Loops goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. FirstPromoter: At $49-$149/mo, FirstPromoter sits mid-market — pricier than bare-bones referral tools but well under enterprise affiliate platforms that run into the thousands. They're clearly chasing SaaS companies serious enough about affiliate/referral marketing to pay real money, not hobbyists testing the waters with a free tool. Viral Loops: At $49-$399/mo, Viral Loops sits mid-market — pricier than DIY referral widgets or Gleam-style giveaway tools, but far cheaper than enterprise loyalty/referral platforms like Talkable or Extole that require sales calls from day one. They're chasing growth-stage startups who've outgrown hacky spreadsheet referral programs but aren't ready for enterprise contracts.

FirstPromoter vs Viral Loops Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

	FirstPromoter	Viral Loops
Starts at	$49/mo	$49/mo
Number of plans	3	4
Free plan	—	—
Free trial
Pricing model	usage-based	hybrid

FirstPromoter

Official page

Starter

$49/mo

Email marketing automation
Broadcast emails
Brandable affiliate dashboard
Custom signup fields
W-9/W-8BEN tax form collection
Your own domain for the affiliate dashboard
Embed affiliate dashboard inside your own website
Custom CSS and Javascript
Powered by link removed from affiliate dashboard and emails
18 Data Points grouped by days, weeks, months or years
Campaigns Reports
Promoters Reports
Traffic Sources
Landing Pages
Download as CSV or JSON
Personalized referral links
Link & coupon tracking
Website visitors
Maximum campaigns
Webhooks and API
Zapier integration
Make integration
Albato integration
Auto create coupons in Stripe
Multiple tracking coupons per affiliate
Affiliates can add their own promotion code
Affiliates can customize promotion code
Quick mass PayPal & Wise bulk payouts
One-click Stripe Payouts
Multi-tiered commissions
Stripe historical import
One-click direct PayPal payouts
Invoicing for EU companies
Non-monetary rewards
Managed Auto Payouts
Self-referral detection
Ad-traffic detection
Prevent bot signups on affiliate portal with reCAPTCHA
Automatic tracking of chargebacks and refunds
Require manual approval for commissions above a certain amount
Maximum affiliates
Team members
Custom roles & permissions
Activity logs
SSO
Post-back URL

Business

Popular

$99/mo

Email marketing automation
Broadcast emails
Brandable affiliate dashboard
Custom signup fields
W-9/W-8BEN tax form collection
Your own domain for the affiliate dashboard
Embed affiliate dashboard inside your own website
Custom CSS and Javascript
Powered by link removed from affiliate dashboard and emails
18 Data Points grouped by days, weeks, months or years
Campaigns Reports
Promoters Reports
Traffic Sources
Landing Pages
Download as CSV or JSON
Personalized referral links
Link & coupon tracking
Website visitors
Maximum campaigns
Manage multiple websites (Different domains)
Webhooks and API
Zapier integration
Make integration
Albato integration
Auto create coupons in Stripe
Multiple tracking coupons per affiliate
Affiliates can add their own promotion code
Affiliates can customize promotion code
Quick mass PayPal & Wise bulk payouts
One-click Stripe Payouts
Multi-tiered commissions
Stripe historical import
One-click direct PayPal payouts
Invoicing for EU companies
Non-monetary rewards
Managed Auto Payouts
Self-referral detection
Ad-traffic detection
Prevent bot signups on affiliate portal with reCAPTCHA
Automatic tracking of chargebacks and refunds
Require manual approval for commissions above a certain amount
Maximum affiliates
Team members
Custom roles & permissions
Activity logs
SSO
Post-back URL

Enterprise

$149/mo

Email marketing automation
Broadcast emails
Brandable affiliate dashboard
Custom signup fields
W-9/W-8BEN tax form collection
Your own domain for the affiliate dashboard
Embed affiliate dashboard inside your own website
Custom CSS and Javascript
Powered by link removed from affiliate dashboard and emails
18 Data Points grouped by days, weeks, months or years
Campaigns Reports
Promoters Reports
Traffic Sources
Landing Pages
Download as CSV or JSON
Personalized referral links
Link & coupon tracking
Website visitors
Maximum campaigns
Manage multiple websites (Different domains)
Webhooks and API
Zapier integration
Make integration
Albato integration
Auto create coupons in Stripe
Multiple tracking coupons per affiliate
Affiliates can add their own promotion code
Affiliates can customize promotion code
Quick mass PayPal & Wise bulk payouts
One-click Stripe Payouts
Multi-tiered commissions
Stripe historical import
One-click direct PayPal payouts
Invoicing for EU companies
Non-monetary rewards
Managed Auto Payouts
Self-referral detection
Ad-traffic detection
Prevent bot signups on affiliate portal with reCAPTCHA
Automatic tracking of chargebacks and refunds
Require manual approval for commissions above a certain amount
Maximum affiliates
Team members
Custom roles & permissions
Activity logs
SSO
Post-back URL

Viral Loops

Official page

Start-up

$49/mo

Lead Generation Campaigns
Basic Integrations
Basic Fraud Identification
Email Notifications
Import & Export Participants
No-Code Installation
Bonus Action Points
Social Sharing Tracking

Plus

$139/mo

User & Customer Referral Campaigns
The Milestone Referral Template
Track every Step of the Customer Journey
Themes for Viral Loops Pages
Custom Domain
reCaptcha Integration
Full API Access

Growing

Popular

$229/mo

Double Opt-In
HubSpot Integration & Workflows
Remove Viral Loops Branding
Automated Rewarding
Stripe Rewarding
Tremendous Rewarding
Referral Revenue Tracking
Audience-specific Notifications

Power

$399/mo

Dedicated Account Manager
Concierge Implentation
Team Member Invites
Priority & Video Support
Unlimited access to AI campaign assistant
AI-Powered advance Fraud Analysis (Coming Soon)

FirstPromoter vs Viral Loops FAQ

Which one is cheaper?: They both start at the same price — $49/mo. The difference is in what you get at each tier.
Can I use either one for free?: Neither has a free plan. But FirstPromoter and Viral Loops offer a free trial.
How do they charge?: Different approach here. FirstPromoter uses usage-based pricing, while Viral Loops goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?: Depends on what you need. FirstPromoter: At $49-$149/mo, FirstPromoter sits mid-market — pricier than bare-bones referral tools but well under enterprise affiliate platforms that run into the thousands. They're clearly chasing SaaS companies serious enough about affiliate/referral marketing to pay real money, not hobbyists testing the waters with a free tool. Viral Loops: At $49-$399/mo, Viral Loops sits mid-market — pricier than DIY referral widgets or Gleam-style giveaway tools, but far cheaper than enterprise loyalty/referral platforms like Talkable or Extole that require sales calls from day one. They're chasing growth-stage startups who've outgrown hacky spreadsheet referral programs but aren't ready for enterprise contracts.

Still deciding? See the best FirstPromoter alternatives or the best Viral Loops alternatives, ranked with verified pricing.

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