Five9 vs Groove Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Neither has a free plan.

How do they charge?

Different approach here. Five9 uses per-seat pricing, while Groove goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Five9: At $119-159/seat for concurrent users with a 50-seat minimum, Five9 is squarely mid-to-premium enterprise CCaaS — not trying to compete with Talkdesk or Dialpad on price, and not pretending to. They're going after established contact center operations that need reliability and compliance over cost efficiency, competing more directly with Genesys and NICE than with scrappy challengers. Groove: Groove is targeting mid-market support teams who are getting squeezed by per-seat tools like Zendesk or Freshdesk as their agent count grows. The unlimited seats angle is a direct shot at those competitors — if you have a large team with variable or part-time agents, this model can look very attractive.

Still deciding? See the best Five9 alternatives or the best Groove alternatives, ranked with verified pricing.