Five9 vs Groove Pricing (2026)

Which one is cheaper?

Groove is the cheaper option, starting at $1/mo vs $119/mo for Five9.

Can I use either one for free?

Neither has a free plan.

How do they charge?

Different approach here. Five9 uses per-seat pricing, while Groove goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Five9: With a 50-seat minimum and no published pricing past $159, Five9 is clearly chasing mid-market and enterprise contact centers, not SMBs — they're competing with the likes of NICE and Genesys on capability, not with cheaper self-serve tools like Talkdesk's lower tiers. Groove: Ditching seat fees is the wedge here — it's a direct shot at Zendesk and Intercom, where costs balloon as you add agents. Groove's pitching itself as the smarter economic choice for teams that want to scale headcount without scaling their software bill, though the $3K annual floor means they're not chasing the smallest teams.

Still deciding? See the best Five9 alternatives or the best Groove alternatives, ranked with verified pricing.