Front vs Groove Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Neither has a free plan. But Front offers a free trial.

How do they charge?

Different approach here. Front uses per-seat pricing, while Groove goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Front: Front sits in the mid-to-premium range for shared inbox tools — more expensive than Missive or basic Help Scout tiers, but cheaper than full Zendesk Suite configurations. They're clearly going after ops-heavy teams and customer-facing orgs that want something more powerful than a forwarded Gmail alias but don't want a full ticketing system. Groove: Groove is targeting mid-market support teams who are getting squeezed by per-seat tools like Zendesk or Freshdesk as their agent count grows. The unlimited seats angle is a direct shot at those competitors — if you have a large team with variable or part-time agents, this model can look very attractive.

Still deciding? See the best Front alternatives or the best Groove alternatives, ranked with verified pricing.