Gelato vs ShipStation Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Gelato | ShipStation | |
|---|---|---|
| Starts at | Custom | $14/mo |
| Number of plans | 3 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Free
- No upfront fees
- No minimum orders
- Payment and currency options
- Multi-currency wallet
- Local taxes and VAT handling
Gelato+
- Personalization Studio
- AI tools
- Up to 33% off products year-round
- 20% off premium apparel brands
- Free shipping on premium apparel orders
Gelato Platinum
- Personalized pricing
- Price matching
- Free samples
Starter
- 3 users
- Unlimited store connections
- Automated rate shopping
- Return labels
- Basic automations
- Reporting
- Email support
Standard
Popular- 10 users
- Unlimited automations
- Combine and auto-split orders
- Bring your existing carrier accounts
- Returns and Exchanges
- Basic warehouse management
- Shipping API
- Phone support
Premium
- 15 users
- Advanced Inventory Management (scan to receive, purchase orders, forecasting)
- Advanced Warehouse Management (pick to tote)
- Custom Analytics (edit, schedule, alert)
- Auto-Routing
- Cubiscan
- Open Database Connectivity (ODBC)
- Dedicated Implementation
Gelato vs ShipStation FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Gelato uses hybrid pricing, while ShipStation goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. ShipStation: ShipStation sits in the mid-market of multi-carrier shipping software, competing with Shippo, EasyPost, and Pirateship — the $14.99 entry point is competitive but not the cheapest, and the Premium tier signals they're also chasing serious e-commerce operations that might otherwise look at EasyPost's API or Extensiv. They're positioning as the 'grows with you' option rather than a budget tool.
Still deciding? See the best Gelato alternatives or the best ShipStation alternatives, ranked with verified pricing.
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