Gelato vs ShipStation Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Gelato pricing ShipStation pricing
Starts at Custom $14/mo
Number of plans 3 3
Free plan —
Free trial —
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Free

$0/mo
  • No upfront fees
  • No minimum orders
  • Payment and currency options
  • Multi-currency wallet
  • Local taxes and VAT handling

Gelato+

Custom
  • Personalization Studio
  • AI tools
  • Up to 33% off products year-round
  • 20% off premium apparel brands
  • Free shipping on premium apparel orders

Gelato Platinum

Custom
  • Personalized pricing
  • Price matching
  • Free samples

Starter

$14/mo
  • 3 users
  • Unlimited store connections
  • Automated rate shopping
  • LTL rate comparison
  • Quote & book LTL shipments
  • Return labels
  • Basic automations
  • Bring your own LTL Worldwide Express or Unishippers account
  • Reporting
  • Email support

Standard

Popular
$29/mo

Premium

$349/mo

Gelato vs ShipStation FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Gelato has a free plan. ShipStation doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. ShipStation: ShipStation sits in the accessible-to-mid-market zone — cheap enough to grab solo Shopify sellers at $14.99, but that Premium price signals they're also chasing higher-volume merchants who'd otherwise look at enterprise shipping platforms. They're not competing on rock-bottom price alone; the volume-tiered structure lets them capture value as customers scale rather than leaving money on the table like flat-rate competitors might.

Still deciding? See the best Gelato alternatives or the best ShipStation alternatives, ranked with verified pricing.

Stop checking your competitors manually.

Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.

Try Outmano free »

14-day free trial