Gelato vs Shopify Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- No upfront fees
- No minimum orders
- Payment and currency options
- Multi-currency wallet
- Local taxes and VAT handling
Gelato+
- Personalization Studio
- AI tools
- Up to 33% off products year-round
- 20% off premium apparel brands
- Free shipping on premium apparel orders
Gelato Platinum
- Personalized pricing
- Price matching
- Free samples
Basic
- Sell online, in person, and in AI chats
- Card rates from 2.9% + 30¢ USD
- AI assistant for commerce: content, insights, store tasks, and more
- Millions of tokens
- Earn up to $5,000 in credits
Grow
- Card rates from 2.7% + 30¢ USD
- Up to 5 staff accounts
- Up to 87% off shipping
- Earn up to $7,500 in credits
Advanced
- Card rates from 2.5% + 30¢ USD
- Up to 15 staff accounts
- Live 3rd-party shipping rates
- Tailor your store by region
- Earn up to $10,000 in credits
Plus
- Card rates from 2.25% + 30¢ USD
- Unlimited staff accounts
- Fully customizable checkout
- Up to 200 POS Pro locations
- Unlimited B2B catalogs
- Priority 24/7 phone support
Gelato vs Shopify FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Gelato has a free plan. Shopify doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Gelato uses hybrid pricing, while Shopify goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. Shopify: Shopify sits in the premium middle of the ecommerce platform market — more expensive than WooCommerce (self-hosted, near-zero SaaS cost) but cheaper than full enterprise plays like Salesforce Commerce Cloud. They're not trying to win on price; they're winning on ecosystem, reliability, and the sheer breadth of the app marketplace.
Still deciding? See the best Gelato alternatives or the best Shopify alternatives, ranked with verified pricing.
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