Gelato vs Shopify Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Gelato has a free plan. Shopify doesn't — though they do offer a free trial.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. Shopify: Shopify sits in the upper-middle of the ecommerce builder market: pricier than Wix or Squarespace at entry level, but it's the default standard for merchants who expect to scale. The $1/month for 3 months promo and ~25% annual discount are aimed squarely at beating cheaper rivals on first-impression cost, while Plus targets mid-market and enterprise brands who might otherwise go Adobe Commerce or BigCommerce Enterprise.

Still deciding? See the best Gelato alternatives or the best Shopify alternatives, ranked with verified pricing.