Hex vs Amplitude Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Hex Amplitude
Starts at $36/mo Custom
Number of plans 4 4
Free plan
Free trial
Pricing model per-seat usage-based

Community

$0/mo
  • Notebook agent trial
  • Connect any data source
  • Build with all cell types
  • Small compute

Professional

$36/mo
  • Notebook agent
  • Standard credits
  • Up to 5 published apps
  • 30-day version history
  • Medium compute

Team

Popular
$75/mo
  • Threads agent
  • Semantic model agent
  • Extended credits
  • Unlimited published apps
  • Visual exploration and drill down
  • Unlimited version history
  • Scheduled runs and alerts
  • Shared components
  • Shared collections
  • Advanced compute add-ons

Enterprise

Custom
  • Explorer seat add-on
  • Audit logs
  • Premium credits
  • OAuth database connections
  • Observability API
  • OIDC SSO
  • Bring Your Own Key (BYOK)
  • Single tenant add-on
  • HIPAA add-on
  • Embedded analytics add-on
  • Custom Docker image add-ons
  • Dedicated support

Free

$0/mo
  • AI Agents and MCP
  • Product Analytics
  • Agent Analytics
  • Cohort syncs (one time)
  • 2000 AI feedback records
  • 10K monthly session replays
  • Limited Experiments, Guides & Surveys
  • 500 active AI Visibility prompts

Plus

Popular
$0/mo
  • AI Agents and MCP
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • Alerts
  • Heatmaps
  • 1,000 active AI Visibility prompts
  • 2-year data retention

Growth

Custom
  • AI Agents and MCP
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • 20K monthly session replays
  • 2,500 active AI Visibility prompts
  • SSO & Project Permissions

Enterprise

Custom
  • AI Agents and MCP
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • 50K monthly session replays
  • 5,000 active AI Visibility prompts
  • Advanced User Mgmt (incl RBAC)

Hex vs Amplitude FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Hex uses per-seat pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Hex: At $36-75/seat, Hex sits mid-pack against tools like Deepnote or Observable — not trying to win on price, but not premium-only like some BI-adjacent platforms either. They're clearly chasing teams who've outgrown Jupyter notebooks and need collaboration without jumping straight to a heavyweight BI enterprise contract. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats.

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