Instantly vs Better Proposals Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Instantly | Better Proposals | |
|---|---|---|
| Starts at | $47/mo | $19/mo |
| Number of plans | 4 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Growth
- Unlimited Email Accounts
- Unlimited Email Warmup
- 1000 Uploaded Contacts
- 5000 Emails Monthly
- Chat Support
Hypergrowth
Popular- Unlimited Email Accounts
- Unlimited Email Warmup
- 25 000 Uploaded Contacts
- 125 000 Emails Monthly
- Premium Live Support
Light Speed
- 500 000 Emails Monthly
- 100 000 Uploaded Contacts
- SISR System
Enterprise
- 500 000+ Emails Monthly
- 100 000+ Uploaded Contacts
- Private Deliverability Network
Starter
- Legally binding digital signatures
- Interactive pricing tables
- Payment integrations
- Content Library
- Notifications and analytics
Premium
- Custom domain
- CRM integrations
- Automatic expiry dates
- API/Zapier
- Custom onboarding flows and forms
Enterprise
- Content locking
- Simultaneous editing
- Inline commenting
- Manager approvals
- Advanced user permissions
Instantly vs Better Proposals FAQ
- Which one is cheaper?
- Better Proposals is the cheaper option, starting at $19/mo vs $47/mo for Instantly.
- Can I use either one for free?
- Neither has a free plan. But Better Proposals offers a free trial.
- How do they charge?
- Different approach here. Instantly uses hybrid pricing, while Better Proposals goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instantly: Instantly sits mid-market — cheaper than Smartlead or Apollo's outbound tiers at the entry point, but the jump to Light Speed at $358 signals they're chasing agencies and high-volume senders who'd otherwise look at enterprise cold-email infra. No free plan or trial is a deliberate signal: they're not fighting for hobbyists, they want teams already committed to cold outbound as a channel. Better Proposals: At $19-49/user, Better Proposals sits in the budget-to-mid range of the proposal software space — cheaper than heavyweight quoting/CPQ tools but not the rock-bottom option either. They're clearly courting freelancers and small agencies who want something more polished than a Google Doc but don't need enterprise contract management.
Still deciding? See the best Instantly alternatives or the best Better Proposals alternatives, ranked with verified pricing.
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