Which one is cheaper?

Landingi is the cheaper option, starting at $24/mo vs $99/mo for Instapage.

Can I use either one for free?

Neither has a free plan. But Instapage and Landingi offer a free trial.

Different approach here. Instapage uses hybrid pricing, while Landingi goes with flat-rate. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Instapage: At $99-199/mo before the custom tier, Instapage sits well above scrappy landing page builders like Leadpages or Unbounce's entry pricing, positioning itself as the premium option for teams serious about conversion optimization rather than just page publishing. They're chasing mid-market and enterprise marketing teams who'll pay up for testing infrastructure, not solopreneurs comparison-shopping on price. Landingi: Landingi sits in the mid-market band — cheaper than Unbounce (which starts around $99 and climbs fast) but not a budget tool like a basic page builder. They're clearly targeting SMBs and mid-size marketing teams who want Unbounce-level features without the Unbounce price tag.

Instapage vs Landingi Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

	Instapage	Landingi
Starts at	$99/mo	$24/mo
Number of plans	3	4
Free plan	—	—
Free trial
Pricing model	hybrid	flat-rate

Instapage

Official page

Create

$99/mo

Website & landing page builder
Reusable page blocks and forms
Real-time visual collaboration
Triggered popups and sticky bars
AI content
Contacts and email
Programmatic pages

Optimize

Popular

$199/mo

Server-side A/B testing
Hypothesis setting
Experimentation history
Customizable traffic splitting
Scheduling
Multi-step forms
Dynamic text replacement

Convert

Custom

Enterprise-ready platform
Ad-to-page personalization
Global elements
Root domain publishing
Heatmaps
Direct lead bypass
CSM & professional services

Landingi

Official page

Build

$24/mo

Lunar – AI Page Generator
Classic Page Builder
Forms & Integrations
AI Assistants
Pre-designed Sections
Basic Analytics
Lunar AI Generator
AI Assistant
Solis AI Insights
Orbit MCP Server
Classic Landing Page Builder
Lightbox Builder
Form Builder
Assets Library
400+ Templates
Pre-designed Sections
Custom Fonts
Pop-up Builder
Migration Services
Zapier Integration
Native Integrations
Schedule
Autoresponder
E-commerce Hub
Smart Sections
Marketing Funnels
POST & Webhook
Global Scripts
Google Tag Manager
Programmatic Landing Pages
Custom Integration
Basic Analytics
Leads Management
Dynamic Text Replacement
Multi-lang Personalization
Server Side A/B Testing
EventTracker
Fast Cloud Hosting
SSL Encryption
WordPress Plugin
Reverse Proxy Publishing
Export PHP
Image Auto Optimization
Domain Whitelisting
Custom SLA
GDPR Compliance
Two-Factor Authentication (2FA)
Google and Microsoft SSO
Audit Logs
Enterprise SSO
Leads Anonymization
DORA Compliance
Knowledge Base
AI Chat Support
E-mail
Dedicated Account Manager

Optimize

$119/mo

Solis AI Insights
EventTracker
Server Side A/B Testing
Smart Sections
Multi-lang Personalization
E-commerce Hub
Lunar AI Generator
AI Assistant
Orbit MCP Server
Classic Landing Page Builder
Lightbox Builder
Form Builder
Assets Library
400+ Templates
Pre-designed Sections
Custom Fonts
Pop-up Builder
Migration Services
Zapier Integration
Native Integrations
Schedule
Autoresponder
Marketing Funnels
POST & Webhook
Global Scripts
Google Tag Manager
Programmatic Landing Pages
Custom Integration
Basic Analytics
Leads Management
Dynamic Text Replacement
Fast Cloud Hosting
SSL Encryption
WordPress Plugin
Reverse Proxy Publishing
Export PHP
Image Auto Optimization
Domain Whitelisting
Custom SLA
GDPR Compliance
Two-Factor Authentication (2FA)
Google and Microsoft SSO
Audit Logs
Enterprise SSO
Leads Anonymization
DORA Compliance
Knowledge Base
AI Chat Support
E-mail
Dedicated Account Manager

Scale

Popular

$229/mo

Orbit MCP Server
Programmatic Landing Pages
Client's Sub-accounts
Agency settings & branding
Audit Log Records
Migration Services
Lunar AI Generator
AI Assistant
Solis AI Insights
Classic Landing Page Builder
Lightbox Builder
Form Builder
Assets Library
400+ Templates
Pre-designed Sections
Custom Fonts
Pop-up Builder
Zapier Integration
Native Integrations
Schedule
Autoresponder
E-commerce Hub
Smart Sections
Marketing Funnels
POST & Webhook
Global Scripts
Google Tag Manager
Custom Integration
Basic Analytics
Leads Management
Dynamic Text Replacement
Multi-lang Personalization
Server Side A/B Testing
EventTracker
Fast Cloud Hosting
SSL Encryption
WordPress Plugin
Reverse Proxy Publishing
Export PHP
Image Auto Optimization
Domain Whitelisting
Custom SLA
GDPR Compliance
Two-Factor Authentication (2FA)
Google and Microsoft SSO
Audit Logs
Enterprise SSO
Leads Anonymization
DORA Compliance
Knowledge Base
AI Chat Support
E-mail
Dedicated Account Manager

Enterprise

$1199/mo

Lunar Skill.md
Domain Whitelisting
Enterprise SSO
Team Workspaces
Custom Paper Work
Dedicated Account Manager
Lunar AI Generator
AI Assistant
Solis AI Insights
Orbit MCP Server
Classic Landing Page Builder
Lightbox Builder
Form Builder
Assets Library
400+ Templates
Pre-designed Sections
Custom Fonts
Pop-up Builder
Migration Services
Zapier Integration
Native Integrations
Schedule
Autoresponder
E-commerce Hub
Smart Sections
Marketing Funnels
POST & Webhook
Global Scripts
Google Tag Manager
Programmatic Landing Pages
Custom Integration
Basic Analytics
Leads Management
Dynamic Text Replacement
Multi-lang Personalization
Server Side A/B Testing
EventTracker
Fast Cloud Hosting
SSL Encryption
WordPress Plugin
Reverse Proxy Publishing
Export PHP
Image Auto Optimization
Custom SLA
GDPR Compliance
Two-Factor Authentication (2FA)
Google and Microsoft SSO
Audit Logs
Leads Anonymization
DORA Compliance
Knowledge Base
AI Chat Support
E-mail

Instapage vs Landingi FAQ

Which one is cheaper?: Landingi is the cheaper option, starting at $24/mo vs $99/mo for Instapage.
Can I use either one for free?: Neither has a free plan. But Instapage and Landingi offer a free trial.
How do they charge?: Different approach here. Instapage uses hybrid pricing, while Landingi goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?: Depends on what you need. Instapage: At $99-199/mo before the custom tier, Instapage sits well above scrappy landing page builders like Leadpages or Unbounce's entry pricing, positioning itself as the premium option for teams serious about conversion optimization rather than just page publishing. They're chasing mid-market and enterprise marketing teams who'll pay up for testing infrastructure, not solopreneurs comparison-shopping on price. Landingi: Landingi sits in the mid-market band — cheaper than Unbounce (which starts around $99 and climbs fast) but not a budget tool like a basic page builder. They're clearly targeting SMBs and mid-size marketing teams who want Unbounce-level features without the Unbounce price tag.

Still deciding? See the best Instapage alternatives or the best Landingi alternatives, ranked with verified pricing.

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