Instapage vs Squarespace Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Instapage | Squarespace | |
|---|---|---|
| Starts at | $99/mo | $19/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Basic
- Beautiful templates and powerful tools for any website
- Free custom domain*
- Built-in AI Tools
- Up to 2 contributors
- Credit card rates starting at 2.9% + $0.30
- Online store transaction fee of 2%
- Digital Content and Memberships transaction fee of 7%
- Sell products and services
- Send invoices for free
- Sell content and memberships
Core
Popular- Beautiful templates and powerful tools for any website
- Free custom domain*
- Built-in AI Tools
- Unlimited contributors
- Advanced website analytics
- Complete customization with CSS and Javascript
- Professional email from Google Workspace**
- Credit card rates starting at 2.9% + $0.30
- Online store transaction fee of 0%
- Digital Content and Memberships transaction fee of 5%
- Sell products and services
- Send invoices for free
- Sell content and memberships
- Professional shipping and tax services
- Sales funnel analytics
- API integrations for advanced sales functionality
- Basic functionality for selling in releases
Plus
- Beautiful templates and powerful tools for any website
- Free custom domain*
- Built-in AI Tools
- Unlimited contributors
- Advanced website analytics
- Complete customization with CSS and Javascript
- Professional email from Google Workspace**
- Credit card rates starting at 2.7% + $0.30
- Online store transaction fee of 0%
- Digital Content and Memberships transaction fee of 1%
- Sell products and services
- Send invoices for free
- Sell content and memberships
- Professional shipping and tax services
- Sales funnel analytics
- API integrations for advanced sales functionality
- Advanced functionality for selling in releases
Advanced
- Beautiful templates and powerful tools for any website
- Free custom domain*
- Built-in AI Tools
- Unlimited contributors
- Advanced website analytics
- Complete customization with CSS and Javascript
- Professional email from Google Workspace**
- Credit card rates starting at 2.5% + $0.30
- Online store transaction fee of 0%
- Digital Content and Memberships transaction fee of 0%
- Sell products and services
- Send invoices for free
- Sell content and memberships
- Professional shipping and tax services
- Sales funnel analytics
- API integrations for advanced sales functionality
- Advanced functionality for selling in releases
Instapage vs Squarespace FAQ
- Which one is cheaper?
- Squarespace is the cheaper option, starting at $19/mo vs $99/mo for Instapage.
- Can I use either one for free?
- Neither has a free plan. But Instapage and Squarespace offer a free trial.
- How do they charge?
- Different approach here. Instapage uses hybrid pricing, while Squarespace goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instapage: Instapage sits firmly in premium territory — $99/mo as an entry price is steep next to Unbounce or Leadpages, which start much lower. They're clearly not chasing budget-conscious solopreneurs; they're going after mid-market and enterprise marketing teams who'll treat page performance as a revenue lever, not a nice-to-have. Squarespace: Squarespace sits mid-to-premium in the website builder category — pricier than Wix's entry tiers but positioned as the design-forward choice for people who care how their site looks. They're not chasing the bargain-hunter crowd; they're winning creatives, small brands, and solopreneurs who'll pay a bit more for aesthetics and simplicity.
Still deciding? See the best Instapage alternatives or the best Squarespace alternatives, ranked with verified pricing.
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