Instapage vs Squarespace Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Instapage | Squarespace | |
|---|---|---|
| Starts at | $99/mo | $25/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Basic
- Beautiful templates and powerful tools for any website
- Free custom domain*
- Squarespace AI
- Up to 2 contributors
- Credit card rates starting at 2.9% + $0.30
- Online store transaction fee of 2%
- Digital Content and Memberships transaction fee of 7%
- Sell products and services
- Send invoices for free
- Sell content and memberships
Core
Popular- Beautiful templates and powerful tools for any website
- Free custom domain*
- Squarespace AI
- Unlimited contributors
- Advanced website analytics
- Complete customization with CSS and Javascript
- Professional email from Google Workspace**
- Credit card rates starting at 2.9% + $0.30
- Online store transaction fee of 0%
- Digital Content and Memberships transaction fee of 5%
- Sell products and services
- Send invoices for free
- Sell content and memberships
- Professional shipping and tax services
- Sales funnel analytics
- API integrations for advanced sales functionality
Plus
- Beautiful templates and powerful tools for any website
- Free custom domain*
- Squarespace AI
- Unlimited contributors
- Advanced website analytics
- Complete customization with CSS and Javascript
- Professional email from Google Workspace**
- Credit card rates starting at 2.7% + $0.30
- Online store transaction fee of 0%
- Digital Content and Memberships transaction fee of 1%
- Sell products and services
- Send invoices for free
- Sell content and memberships
- Professional shipping and tax services
- Sales funnel analytics
- API integrations for advanced sales functionality
Advanced
- Beautiful templates and powerful tools for any website
- Free custom domain*
- Squarespace AI
- Unlimited contributors
- Advanced website analytics
- Complete customization with CSS and Javascript
- Professional email from Google Workspace**
- Credit card rates starting at 2.5% + $0.30
- Online store transaction fee of 0%
- Digital Content and Memberships transaction fee of 0%
- Sell products and services
- Send invoices for free
- Sell content and memberships
- Professional shipping and tax services
- Sales funnel analytics
- API integrations for advanced sales functionality
Instapage vs Squarespace FAQ
- Which one is cheaper?
- Squarespace is the cheaper option, starting at $25/mo vs $99/mo for Instapage.
- Can I use either one for free?
- Neither has a free plan. But Instapage and Squarespace offer a free trial.
- How do they charge?
- Different approach here. Instapage uses hybrid pricing, while Squarespace goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instapage: At $99-199/mo before the custom tier, Instapage sits well above scrappy landing page builders like Leadpages or Unbounce's entry pricing, positioning itself as the premium option for teams serious about conversion optimization rather than just page publishing. They're chasing mid-market and enterprise marketing teams who'll pay up for testing infrastructure, not solopreneurs comparison-shopping on price. Squarespace: Sitting in premium territory compared to Wix or GoDaddy, but not quite enterprise-level like Shopify Plus. They're positioning as the sophisticated choice for creatives and small businesses who want something that looks professional out of the box.
Still deciding? See the best Instapage alternatives or the best Squarespace alternatives, ranked with verified pricing.
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