Instapage vs Strikingly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Instapage | Strikingly | |
|---|---|---|
| Starts at | $99/mo | $16/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
FREE
- Strikingly.com Domain
- Unlimited Free Sites
- 500 MB total storage per site
- 5 GB Monthly Bandwidth
- Sell a single product
- 5% transaction fee
- 24/7 Support
Pro
Popular- 3 Pro sites
- Unlimited free sites
- Connect custom domain
- Free SSL for custom domain
- Free domain for a year!
- 20 GB storage per site
- Unlimited bandwidth
- Up to 100 pages per site
- Sell up to 300 products
- Remove Strikingly branding
- Custom Forms
- Password Protection
- Site memberships
- Paid subscription memberships
- Store Product Reviews
- Pop-Ups
- Site search
- Embed custom code
- Custom font upload
- Restore historical version
- 2% transaction fee
- 24/7 chat support
VIP
- 5 VIP sites
- 100 GB storage per site
- Unlimited bandwidth
- 2,000 Active Contacts
- Sell unlimited products
- 0% transaction fee
- Multiple Membership Tiers
- Multi-Language & Auto-Translation
- Send newsletters
- Live Chat widget
- Priority customer service
- Phone support (English)
- Dedicated account manager
Instapage vs Strikingly FAQ
- Which one is cheaper?
- Strikingly is the cheaper option, starting at $16/mo vs $99/mo for Instapage.
- Can I use either one for free?
- Strikingly has a free plan. Instapage doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Instapage uses hybrid pricing, while Strikingly goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instapage: At $99-199/mo before the custom tier, Instapage sits well above scrappy landing page builders like Leadpages or Unbounce's entry pricing, positioning itself as the premium option for teams serious about conversion optimization rather than just page publishing. They're chasing mid-market and enterprise marketing teams who'll pay up for testing infrastructure, not solopreneurs comparison-shopping on price. Strikingly: They're firmly in the budget-friendly website builder camp — cheaper than Squarespace and Wix's comparable tiers, and clearly chasing the 'I just need a simple site fast' crowd rather than design-forward or enterprise buyers. Think Carrd's slightly more feature-rich cousin.
Still deciding? See the best Instapage alternatives or the best Strikingly alternatives, ranked with verified pricing.
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