Instapage vs Tilda Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Free
- Number of websites
- Pages per website
- Custom domain
- Block Library
- Zero Block
- Responsive on all devices
- Animation
- Website analytics
- SEO
- Website load speed
- Adding HTML code
- Adding custom fonts
- Vector editor
- Built-in icon library
- Built-in image library
- Connecting Google Analytics
- Customer support
- Page generation
- Text generation
- Text rewriting
- Image selection
- Data collection forms
- Quiz forms
- Integration with popular data collection services
- Connecting your own service via webhook
- New lead notifications by email or Telegram
- Online Store Customer Account
- Integration with popular payment services
- Shopping cart
- Product Catalog
- Online Stores statistics
- Promo codes and special offers
- Dynamic discounts
- Import and export products as CSV and YML files
- Connecting SSL certificate
- DDos attack protection
- CDN
- SEO Assistant
- Meta tag settings
- H1-H6 tags
- ALT text for images
- 404 page design
- 301 redirects
- Recieving and storing leads
- Sales funnel
- Lead analytics
- Sending emails
- Exporting contacts
- Members Area on the website
- Password protection for the website
- Website access restrictions based on IP addresses
- Course content editor
- Access management
- Homework review
- Student performance statistics
- Content protection against copying
- Email Campaign Builder
- Tilda Docs
- Broken Link Checker
- Campaign URL Builder
- Online Vector Editor
- Digital accessibility
- Teamwork
- Removing the platform label
- Source code export
Personal
- Number of websites
- Pages per website
- Custom domain
- Block Library
- Zero Block
- Responsive on all devices
- Animation
- Website analytics
- SEO
- Website load speed
- Adding HTML code
- Adding custom fonts
- Vector editor
- Built-in icon library
- Built-in image library
- Connecting Google Analytics
- Customer support
- Page generation
- Text generation
- Text rewriting
- Image selection
- Data collection forms
- Quiz forms
- Integration with popular data collection services
- Connecting your own service via webhook
- New lead notifications by email or Telegram
- Online Store Customer Account
- Integration with popular payment services
- Shopping cart
- Product Catalog
- Online Stores statistics
- Promo codes and special offers
- Dynamic discounts
- Import and export products as CSV and YML files
- Connecting SSL certificate
- DDos attack protection
- CDN
- SEO Assistant
- Meta tag settings
- H1-H6 tags
- ALT text for images
- 404 page design
- 301 redirects
- Recieving and storing leads
- Sales funnel
- Lead analytics
- Sending emails
- Exporting contacts
- Members Area on the website
- Password protection for the website
- Website access restrictions based on IP addresses
- Course content editor
- Access management
- Homework review
- Student performance statistics
- Content protection against copying
- Email Campaign Builder
- Tilda Docs
- Broken Link Checker
- Campaign URL Builder
- Online Vector Editor
- Digital accessibility
- Teamwork
- Removing the platform label
- Source code export
Business
- Number of websites
- Pages per website
- Custom domain
- Block Library
- Zero Block
- Responsive on all devices
- Animation
- Website analytics
- SEO
- Website load speed
- Adding HTML code
- Adding custom fonts
- Vector editor
- Built-in icon library
- Built-in image library
- Connecting Google Analytics
- Customer support
- Page generation
- Text generation
- Text rewriting
- Image selection
- Data collection forms
- Quiz forms
- Integration with popular data collection services
- Connecting your own service via webhook
- New lead notifications by email or Telegram
- Online Store Customer Account
- Integration with popular payment services
- Shopping cart
- Product Catalog
- Online Stores statistics
- Promo codes and special offers
- Dynamic discounts
- Import and export products as CSV and YML files
- Connecting SSL certificate
- DDos attack protection
- CDN
- SEO Assistant
- Meta tag settings
- H1-H6 tags
- ALT text for images
- 404 page design
- 301 redirects
- Recieving and storing leads
- Sales funnel
- Lead analytics
- Sending emails
- Exporting contacts
- Members Area on the website
- Password protection for the website
- Website access restrictions based on IP addresses
- Course content editor
- Access management
- Homework review
- Student performance statistics
- Content protection against copying
- Email Campaign Builder
- Tilda Docs
- Broken Link Checker
- Campaign URL Builder
- Online Vector Editor
- Digital accessibility
- Teamwork
- Removing the platform label
- Source code export
Instapage vs Tilda FAQ
- Which one is cheaper?
- Tilda is the cheaper option, starting at $15/mo vs $99/mo for Instapage.
- Can I use either one for free?
- Tilda has a free plan. Instapage doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Instapage uses hybrid pricing, while Tilda goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instapage: At $99-199/mo before the custom tier, Instapage sits well above scrappy landing page builders like Leadpages or Unbounce's entry pricing, positioning itself as the premium option for teams serious about conversion optimization rather than just page publishing. They're chasing mid-market and enterprise marketing teams who'll pay up for testing infrastructure, not solopreneurs comparison-shopping on price. Tilda: At $15–$25/mo, Tilda sits below Squarespace and Webflow but above basic drag-and-drop tools — targeting design-conscious indie creators and small businesses who want visual polish without developer overhead. They're competing on aesthetics and simplicity, not feature depth.
Still deciding? See the best Instapage alternatives or the best Tilda alternatives, ranked with verified pricing.
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