Instapage vs Tilda Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Instapage pricing | Tilda pricing | |
|---|---|---|
| Starts at | $99/mo | $15/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Free
- Number of websites
- Pages per website
- Block Library
- Responsive on all devices
- Website load speed
Personal
- Number of websites
- Pages per website
- Custom domain
- Block Library
- Zero Block
- Responsive on all devices
- Animation
- Website analytics
- SEO
- Website load speed
- Adding HTML code
- Adding custom fonts
- Vector editor
- Built-in icon library
- Built-in image library
- Connecting Google Analytics
- Customer support
- Product Catalog
Business
- Number of websites
- Pages per website
- Custom domain
- Block Library
- Zero Block
- Responsive on all devices
- Animation
- Website analytics
- SEO
- Website load speed
- Adding HTML code
- Adding custom fonts
- Vector editor
- Built-in icon library
- Built-in image library
- Connecting Google Analytics
- Customer support
- Product Catalog
- Source code export
Instapage vs Tilda FAQ
- Which one is cheaper?
- Tilda is the cheaper option, starting at $15/mo vs $99/mo for Instapage.
- Can I use either one for free?
- Tilda has a free plan. Instapage doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Instapage uses hybrid pricing, while Tilda goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instapage: Instapage sits firmly in premium territory — $99/mo as an entry price is steep next to Unbounce or Leadpages, which start much lower. They're clearly not chasing budget-conscious solopreneurs; they're going after mid-market and enterprise marketing teams who'll treat page performance as a revenue lever, not a nice-to-have. Tilda: Tilda sits mid-pack against Webflow and Squarespace — cheaper than Webflow's CMS/business tiers but pricier than bare-bones builders like Carrd. They're chasing designers and solo creators who want pixel-perfect control without touching code, not enterprises needing complex CMS or ecommerce logic.
Still deciding? See the best Instapage alternatives or the best Tilda alternatives, ranked with verified pricing.
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