Lookback vs Cognito Forms Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Lookback | Cognito Forms | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 4 | 0 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | flat-rate | N/A |
Freelance
- 10 sessions
- 1 panel participant included *
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included *
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included *
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Lookback vs Cognito Forms FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Lookback has a free plan. Cognito Forms doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket.
Keep tabs on both.
We'll monitor pricing changes for Lookback and Cognito Forms and let you know when something moves.