Best Lookback Alternatives (2026)
Looking for something other than Lookback for forms? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Sep 01, 2026
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Lookback alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Lookback this page's subject | $24/mo | 4 | Yes | Yes |
| Cognito Forms | $24/mo | 4 | Yes | Yes |
| Dovetail | Custom | 2 | Yes | No |
| Fillout | Custom | 1 | Yes | No |
| Formsite | $21/mo | 5 | Yes | Yes |
| Formstack | $99/mo | 4 | No | Yes |
| Great Question | $129/mo | 2 | No | Yes |
| Jotform | $34/mo | 5 | Yes | No |
| Maze | Custom | 2 | Yes | Yes |
| Paperform | $24/mo | 4 | Yes | Yes |
| SurveyMonkey | $30/mo | 3 | No | No |
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Cognito Forms
FormsPowerful forms with logic and payments.
This sits mid-market — not as cheap as bare-bones form tools like Google Forms, but nowhere near the enterprise pricing of JotForm's top tiers or Typeform's premium plans. The fact that Enterprise still shows a real number ($129-174/mo) instead of hiding behind 'contact sales' signals they're courting self-serve buyers who don't want to sit through a sales call just to see a price.
Plans: Individual $0/mo per seat · Pro $24/mo per seat · Team $49/mo per seat · Enterprise $174/mo per seat
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Dovetail
FormsCustomer research repository and AI analysis.
Skipping mid-tier pricing entirely signals Dovetail is playing a premium, enterprise-first game rather than competing on affordability or self-serve simplicity. They're chasing larger orgs with real budgets, not scrappy startups trying to piece together a research stack cheaply.
Plans: Free $0/mo · Enterprise Contact Sales
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Fillout
FormsModern forms with powerful integrations.
Sits in the mid-market range against Typeform and Jotform — not positioning as the rock-bottom free tool, but not chasing enterprise-heavy pricing either. The nonprofit/student/startup discounts signal they're courting budget-conscious segments those bigger players often ignore.
Plans: Free $0/mo
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Formsite
FormsOnline forms and surveys since 1998.
Formsite sits mid-pack against form builders like Typeform or JotForm — not the budget option, but not premium either, especially with Enterprise landing at $209/mo versus rivals that gate enterprise pricing behind a 'contact sales' wall. They're courting teams that want predictable flat pricing and compliance features without the per-response usage anxiety that some competitors bake in.
Plans: Personal $21/mo · Professional $34/mo · Business $59/mo · Business + $84/mo · Enterprise $209/mo
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Formstack
FormsWorkplace forms and document automation.
At $99-$299/mo before any custom tiers, Formstack sits mid-to-premium compared to bare-bones form builders like Typeform or Jotform's cheaper plans, but it's positioned to compete with heavier workflow/document platforms once you're in Suite territory. They're clearly chasing ops-heavy teams (HR, finance, healthcare) who need forms tied to documents and approvals, not just marketers collecting emails.
Plans: forms $99/mo · Suite $299/mo · Salesforce Solutions Contact Sales · Enterprise Solutions Contact Sales
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Great Question
FormsAll-in-one UX research platform.
At $129/mo self-serve, they're priced accessibly compared to enterprise research platforms that gate everything behind a sales call, but the moment you need Custom, they're clearly chasing larger research ops teams willing to negotiate. It's a foot-in-the-door move — land the individual researcher cheap, then expand into the org.
Plans: Self-serve $129/mo · Custom Contact Sales
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Jotform
FormsOnline form builder.
Jotform sits mid-market — pricier than bare-bones form tools but cheaper than full-blown workflow automation platforms. They're clearly courting nonprofits and schools hard with those 50% discounts, which signals a push into budget-constrained verticals rather than competing purely on enterprise features.
Plans: Starter $0/mo · Bronze $34/mo · Silver $39/mo · Gold $99/mo · Enterprise Contact Sales
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Paperform
FormsForms that feel like documents.
Paperform sits mid-pack compared to Typeform and Jotform — not the budget option, but nowhere near enterprise-tier pricing either. They're going after small-to-mid businesses that want form-building with real design flexibility and payment collection, without paying Typeform's premium or dealing with Jotform's clunkier UX.
Plans: Free $0/mo · Essentials $24/mo · Pro $49/mo · Business $99/mo
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SurveyMonkey
FormsOnline surveys and questionnaires.
At $30-92/seat/month with a mandatory 3-seat minimum, SurveyMonkey sits firmly in premium territory compared to lighter tools like Google Forms or Typeform's cheaper tiers — this is priced for teams that see survey data as core infrastructure, not a side task. They're not chasing solo users or budget-conscious startups; they're going after mid-market and enterprise teams already committed to the SurveyMonkey ecosystem.
Plans: Team Advantage $30/mo per seat · Team Premier $92/mo per seat · Enterprise Contact Sales
None of these fit? See every forms tool we price →
Lookback Alternatives FAQ
- What is the best alternative to Lookback?
- Cognito Forms is the closest Lookback alternative we track for forms. Paid plans start at $24/mo, and there is a free plan to start on. Dovetail and Fillout are also worth a look.
- Are there free alternatives to Lookback?
- Yes — Cognito Forms, Dovetail, Fillout and 4 more offer a free plan, so you can switch without paying up front.
- How much do Lookback alternatives cost?
- Entry prices range from $21/mo (Formsite) to $129/mo (Great Question). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to Lookback?
- Yes — Lookback starts at $24/mo, while Formsite ($21/mo), Cognito Forms ($24/mo), Paperform ($24/mo) start lower.
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