Lookback vs Paperform Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Freelance
- 10 sessions
- 1 panel participant included *
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included *
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included *
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Free
- Number of forms
- Form Creation
- Multiple Pages and Conditional Content
- Guided Mode (one question at a time)
- Conditional Logic (for questions, content, emails, summaries, and more)
- Required & Conditional questions
- AI Form Creation
- Answer Piping
- Share forms via link, Facebook or Twitter
- ReCAPTCHA
- OEmbed Support
- Wordpress Plugin
- Automatic Save & Resume for Respondents
- Appointment Field (Bookings / Scheduling)
- Signature field
- Color Picker Field
- Template Gallery
- Form Sharing (make your own templates)
- Add Images, GIFs & Videos to Forms (Body, background, products, questions, and more)
- Import direct from Unsplash & Giphy
- Image editor
- Access Adobe Creative Cloud Libraries
- Translate Forms and UI (Language support)
- 2000+ Integrations (Native, Zapier & Make)
- Submission Results and Reports
- Export submission results
- Submission Notifications
- Disable Paperform's submission storage (BYO)
- Form Spaces and Tag Management
- Simple Submission Redirects
- Price and Donation Fields
- Quotes / Invoices (Non-processed Payments)
- Tax Calculations for Payments and Subscriptions
- Stripe Payments
- Google Pay
- Braintree Payments
- PayPal Business Payments
- Square Payments
- Issue Refunds
- 3D Secure support for Braintree and Stripe
- SOC 2 Compliant
- GDPR Compliant
- Enhanced Security (SSL Encryption)
- 2FA
Essentials
- Number of forms
- Form Creation
- Calculations Assistant
- Multiple Pages and Conditional Content
- Guided Mode (one question at a time)
- Conditional Logic (for questions, content, emails, summaries, and more)
- Required & Conditional questions
- Scoring
- Auto-close submissions (based on number)
- Calculations Field
- AI Form Creation
- Answer Piping
- Share forms via link, Facebook or Twitter
- ReCAPTCHA
- OEmbed Support
- Wordpress Plugin
- Automatic Save & Resume for Respondents
- Appointment Field (Bookings / Scheduling)
- Signature field
- Color Picker Field
- AI Calculations Assistant
- Template Gallery
- Form Sharing (make your own templates)
- Add Images, GIFs & Videos to Forms (Body, background, products, questions, and more)
- Import direct from Unsplash & Giphy
- Image editor
- Access Adobe Creative Cloud Libraries
- Translate Forms and UI (Language support)
- 2000+ Integrations (Native, Zapier & Make)
- Submission Results and Reports
- Export submission results
- Submission Notifications
- Email Responses (send emails to anyone, including respondents)
- Disable Paperform's submission storage (BYO)
- Form Spaces and Tag Management
- Simple Submission Redirects
- Google Analytics & Facebook Pixel Support
- Product Sales and Management (eCommerce)
- Price and Donation Fields
- Custom Pricing Rules
- Subscriptions
- Quotes / Invoices (Non-processed Payments)
- Coupon and discounts on payments and subscriptions
- Tax Calculations for Payments and Subscriptions
- Stripe Payments
- Google Pay
- Braintree Payments
- PayPal Business Payments
- Square Payments
- Issue Refunds
- 3D Secure support for Braintree and Stripe
- SOC 2 Compliant
- GDPR Compliant
- Enhanced Security (SSL Encryption)
- 2FA
Pro
- Number of forms
- Custom Domain Support
- Custom HTML & CSS
- Webhooks
- Standard API access
- Form Creation
- Calculations Assistant
- Report Insights
- Multiple Pages and Conditional Content
- Guided Mode (one question at a time)
- Conditional Logic (for questions, content, emails, summaries, and more)
- Required & Conditional questions
- Scoring
- Auto-close submissions (based on number)
- Calculations Field
- Auto-close submissions (based on date)
- AI Form Creation
- Answer Piping
- Share forms via link, Facebook or Twitter
- ReCAPTCHA
- OEmbed Support
- Wordpress Plugin
- Automatic Save & Resume for Respondents
- Appointment Field (Bookings / Scheduling)
- Signature field
- Color Picker Field
- AI Calculations Assistant
- Dynamic Success (Thank you) Page
- Submissions closed custom messaging
- Template Gallery
- Form Sharing (make your own templates)
- Add Images, GIFs & Videos to Forms (Body, background, products, questions, and more)
- Import direct from Unsplash & Giphy
- Image editor
- Access Adobe Creative Cloud Libraries
- Translate Forms and UI (Language support)
- Advanced Design & Theme Forms
- Custom Form Link (URL)
- 2000+ Integrations (Native, Zapier & Make)
- Submission Results and Reports
- AI Report Insights
- Export submission results
- Submission Notifications
- Email Responses (send emails to anyone, including respondents)
- Disable Paperform's submission storage (BYO)
- Form Spaces and Tag Management
- Simple Submission Redirects
- Google Analytics & Facebook Pixel Support
- Custom Analytics
- Conditional and Timed Submission Redirects
- Paperform Analytics
- Custom PDFs
- Partial Submissions
- User Permissions and Management
- Product Sales and Management (eCommerce)
- Price and Donation Fields
- Custom Pricing Rules
- Subscriptions
- Quotes / Invoices (Non-processed Payments)
- Coupon and discounts on payments and subscriptions
- Tax Calculations for Payments and Subscriptions
- Stripe Payments
- Google Pay
- Braintree Payments
- PayPal Business Payments
- Square Payments
- Issue Refunds
- 3D Secure support for Braintree and Stripe
- SOC 2 Compliant
- GDPR Compliant
- Enhanced Security (SSL Encryption)
- 2FA
Business
Popular- Number of forms
- Custom Domain Support
- Custom Email Domains
- Custom HTML & CSS
- Webhooks
- Standard API access
- Business API access
- SSO (SAML)
- Form Creation
- Calculations Assistant
- Report Insights
- Multiple Pages and Conditional Content
- Guided Mode (one question at a time)
- Conditional Logic (for questions, content, emails, summaries, and more)
- Required & Conditional questions
- Scoring
- Auto-close submissions (based on number)
- Calculations Field
- Auto-close submissions (based on date)
- AI Form Creation
- Answer Piping
- Share forms via link, Facebook or Twitter
- ReCAPTCHA
- OEmbed Support
- Wordpress Plugin
- Automatic Save & Resume for Respondents
- Appointment Field (Bookings / Scheduling)
- Signature field
- Color Picker Field
- AI Calculations Assistant
- Dynamic Success (Thank you) Page
- Submissions closed custom messaging
- Google Address Search
- API Powered Dropdowns
- Template Gallery
- Form Sharing (make your own templates)
- Add Images, GIFs & Videos to Forms (Body, background, products, questions, and more)
- Import direct from Unsplash & Giphy
- Image editor
- Access Adobe Creative Cloud Libraries
- Translate Forms and UI (Language support)
- Advanced Design & Theme Forms
- Custom Form Link (URL)
- 2000+ Integrations (Native, Zapier & Make)
- Submission Results and Reports
- AI Report Insights
- Export submission results
- Submission Notifications
- Email Responses (send emails to anyone, including respondents)
- Disable Paperform's submission storage (BYO)
- Form Spaces and Tag Management
- Simple Submission Redirects
- Google Analytics & Facebook Pixel Support
- Custom Analytics
- Conditional and Timed Submission Redirects
- Paperform Analytics
- Custom PDFs
- Partial Submissions
- User Permissions and Management
- Custom S3 Storage (BYO)
- Product Sales and Management (eCommerce)
- Price and Donation Fields
- Custom Pricing Rules
- Subscriptions
- Quotes / Invoices (Non-processed Payments)
- Coupon and discounts on payments and subscriptions
- Tax Calculations for Payments and Subscriptions
- Stripe Payments
- Google Pay
- Braintree Payments
- PayPal Business Payments
- Square Payments
- Issue Refunds
- 3D Secure support for Braintree and Stripe
- SOC 2 Compliant
- GDPR Compliant
- Enhanced Security (SSL Encryption)
- 2FA
- Require 2FA of all users
Lookback vs Paperform FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Lookback uses flat-rate pricing, while Paperform goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket. Paperform: Paperform sits in the mid-market lane — pricier than bare-bones form tools like Google Forms or Tally's free tier, but noticeably cheaper than heavyweight platforms like Typeform or Jotform's higher tiers. They're clearly courting freelancers, consultants, and small businesses who want a form builder that doubles as a lightweight storefront or booking tool without paying enterprise prices.
Still deciding? See the best Lookback alternatives or the best Paperform alternatives, ranked with verified pricing.
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