Lookback vs SurveyMonkey Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Lookback | SurveyMonkey | |
|---|---|---|
| Starts at | Custom | $30/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | flat-rate | per-seat |
Freelance
- 10 sessions
- 1 panel participant included *
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included *
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included *
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Team Advantage
- Unlimited surveys, forms, and quizzes
- Unlimited questions per survey
- Number of responses
- Unlimited collectors
- 500+ expert templates
- Pre-written questions
- Required questions and answer validation
- 57 languages supported
- Build with AI
- Quiz scoring and results page
- Custom quiz feedback (Quizzes Pro)
- Common question types
- Collect contact information
- Net Promoter Score® (NPS)
- Comment box
- Ranking, rating, and slider
- Matrix questions
- Best Worst Scale
- Accept payments
- File upload
- A/B testing
- Section 508 and WCAG2 compliance
- Standard themes
- Add your logo
- Custom themes, colors, fonts, and more
- Custom URL ending
- Subtle SurveyMonkey footer
- Premium themes
- Custom thank-you and disqualification pages
- Randomize answer choices
- Skip logic for questions and pages
- Question and answer piping
- Randomize questions and pages
- Carry forward responses
- Track respondent data with custom variables
- Send surveys via web link and social media
- Access to SurveyMonkey Audience global panel*
- View, allow, or block IP addresses
- Password-protected surveys
- Embed or trigger surveys on your website
- Targeting for popup surveys
- Kiosk mode, with inactivity timer and passcode lock
- QR codes
- Email invitations
Team Premier
- Unlimited surveys, forms, and quizzes
- Unlimited questions per survey
- Number of responses
- Unlimited collectors
- 500+ expert templates
- Pre-written questions
- Required questions and answer validation
- 57 languages supported
- Build with AI
- Quiz scoring and results page
- Custom quiz feedback (Quizzes Pro)
- Common question types
- Collect contact information
- Net Promoter Score® (NPS)
- Comment box
- Ranking, rating, and slider
- Matrix questions
- Best Worst Scale
- Accept payments
- File upload
- A/B testing
- Image click maps
- Section 508 and WCAG2 compliance
- Standard themes
- Add your logo
- Custom themes, colors, fonts, and more
- Custom URL ending
- Subtle SurveyMonkey footer
- Premium themes
- Custom thank-you and disqualification pages
- Remove SurveyMonkey footer
- White label surveys
- Randomize answer choices
- Skip logic for questions and pages
- Question and answer piping
- Randomize questions and pages
- Carry forward responses
- Track respondent data with custom variables
- Block randomization
- Personalize survey behavior with advanced branching
- Personalize questions with advanced piping
- Send surveys via web link and social media
- Access to SurveyMonkey Audience global panel*
- View, allow, or block IP addresses
- Password-protected surveys
- Embed or trigger surveys on your website
- Targeting for popup surveys
- Kiosk mode, with inactivity timer and passcode lock
- QR codes
- Email invitations
Enterprise
- Unlimited surveys, forms, and quizzes
- Unlimited questions per survey
- Number of responses
- Unlimited collectors
- 500+ expert templates
- Pre-written questions
- Required questions and answer validation
- 57 languages supported
- Build with AI
- Quiz scoring and results page
- Custom quiz feedback (Quizzes Pro)
- Common question types
- Collect contact information
- Net Promoter Score® (NPS)
- Comment box
- Ranking, rating, and slider
- Matrix questions
- Best Worst Scale
- Accept payments
- File upload
- A/B testing
- Image click maps
- Section 508 and WCAG2 compliance
- Standard themes
- Add your logo
- Custom themes, colors, fonts, and more
- Custom URL ending
- Subtle SurveyMonkey footer
- Premium themes
- Custom thank-you and disqualification pages
- Remove SurveyMonkey footer
- White label surveys
- Custom survey end page
- Custom subdomain
- Custom question bank
- Randomize answer choices
- Skip logic for questions and pages
- Question and answer piping
- Randomize questions and pages
- Carry forward responses
- Track respondent data with custom variables
- Block randomization
- Personalize survey behavior with advanced branching
- Personalize questions with advanced piping
- Send surveys via web link and social media
- Access to SurveyMonkey Audience global panel*
- View, allow, or block IP addresses
- Password-protected surveys
- Embed or trigger surveys on your website
- Targeting for popup surveys
- Kiosk mode, with inactivity timer and passcode lock
- QR codes
- Email invitations
Lookback vs SurveyMonkey FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Lookback has a free plan. SurveyMonkey doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Lookback uses flat-rate pricing, while SurveyMonkey goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket. SurveyMonkey: Sitting in premium territory compared to newer survey tools, but justified by brand recognition and feature depth. They're going after established teams who value reliability over rock-bottom pricing.
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