Fillout vs Lookback Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

Fillout starts lower at $15/mo, compared to $24/mo for Lookback.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Fillout uses flat-rate pricing, while Lookback goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Fillout: They're solidly mid-market — pricier than bare-bones form tools like Google Forms or Tally's free tier, but way cheaper than Typeform or Jotform once you factor in Fillout's lack of per-seat fees. They're clearly going after teams that outgrew simple form builders but don't want Typeform's enterprise-y pricing creep. Lookback: At under $25/mo for solo users, Lookback undercuts most dedicated user research platforms, but the jump to $148.5 and then $343.5 shows they're not trying to stay budget — they're positioning as a serious research ops tool once you scale past a single freelancer. They're fighting for teams that have outgrown ad hoc Zoom-and-spreadsheet research but aren't ready for enterprise platforms like UserTesting.

Still deciding? See the best Fillout alternatives or the best Lookback alternatives, ranked with verified pricing.