Formsite vs Lookback Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Formsite pricing Lookback pricing
Starts at $21/mo $24/mo
Number of plans 5 4
Free plan
Free trial
Pricing model flat-rate hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Personal

$21/mo
  • 5 forms
  • 500 results per form
  • 500MB file space
  • Support 24/7/365

Professional

Popular
$34/mo
  • 10 forms
  • 1,000 results per form
  • 1GB file space
  • Support 24/7/365
  • Remove branding

Business

$59/mo
  • 25 forms
  • 2,500 results per form
  • 2GB file space
  • Support 24/7/365
  • Remove branding
  • 1 Sub-user
  • PDF Results
  • Unlimited Workflows

Business +

$84/mo
  • 100 forms
  • 10,000 results per form
  • 4GB file space
  • Support 24/7/365
  • Remove branding
  • 5 Sub-users
  • PDF Results
  • Unlimited Workflows

Enterprise

$209/mo
  • 1000 forms
  • 50,000 results per form
  • 10GB file space
  • Support 24/7/365
  • Remove branding
  • 20 Sub-users
  • PDF Results
  • Unlimited Workflows

Freelance

$24/mo
  • 10 sessions
  • 1 panel participant included
  • Bring your own participants for free
  • All core features
  • Solo seat
  • Unlimited guests
  • Chat support

Team

$148/mo
  • 100 sessions
  • 10 panel participants included
  • Bring your own participants for free
  • All core features
  • 10 collaborators
  • Unlimited guests
  • Security Self-Assess
  • Chat support

Insights Hub

Popular
$343/mo
  • 300 sessions
  • 30 panel participants included
  • Bring your own participants for free
  • All core features
  • 30 collaborators
  • Unlimited guests
  • Security Assessment Assist
  • Priority chat support

Enterprise

Custom
  • Unlimited sessions
  • Custom panel participant allocation
  • Bring your own participants for free
  • All core features
  • Custom seat configuration
  • Security Review
  • Custom Legal
  • SSO
  • Invoicing/PO
  • Team Training
  • Audits
  • CSM support

Formsite vs Lookback FAQ

Which one is cheaper?
Formsite starts lower at $21/mo, compared to $24/mo for Lookback.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Formsite uses flat-rate pricing, while Lookback goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Formsite: Formsite sits mid-pack against form builders like Typeform or JotForm — not the budget pick, but nowhere near the premium enterprise-survey tools either. They're courting businesses that need serious form logic and data handling without paying for a full CX platform. Lookback: At under $25/mo for solo users, Lookback undercuts most dedicated user research platforms, but the jump to $148.5 and then $343.5 shows they're not trying to stay budget — they're positioning as a serious research ops tool once you scale past a single freelancer. They're fighting for teams that have outgrown ad hoc Zoom-and-spreadsheet research but aren't ready for enterprise platforms like UserTesting.

Still deciding? See the best Formsite alternatives or the best Lookback alternatives, ranked with verified pricing.

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