Formsite vs Lookback Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Formsite: Sitting in the $21-84 range for most tiers puts Formsite mid-market — pricier than bare-bones form builders like Google Forms or Tally, but cheaper than the enterprise-heavy end of JotForm or Typeform's business plans. They're courting teams that need serious data/reporting features without paying for a full survey-research platform. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket.

Still deciding? See the best Formsite alternatives or the best Lookback alternatives, ranked with verified pricing.