Lookback vs Maze Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Freelance
- 10 sessions
- 1 panel participant included *
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included *
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included *
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Free
- Essential prototype testing
- Surveys
- Pay-per-use panel credits
Enterprise
- Access to a global panel of 7M+ participants, or bring your own users for free
- All Maze AI features
- Moderated interviews
- AI moderated interviews
- Prototype testing
- Live website testing
- Surveys
- Card sorting and tree testing
- Mobile experience testing
- Audio / video / screen recording
- Automated research analysis and presentation-ready reports
- Enterprise controls and security
- Priority support, dedicated CSM, and research partner access
Lookback vs Maze FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Lookback uses flat-rate pricing, while Maze goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket. Maze: Sitting between scrappy tools like Useberry and the enterprise-heavy UserTesting, Maze targets mid-market product teams who want speed without the six-figure UserTesting commitment. The free plan signals they're competing on accessibility, but the jump to custom Enterprise pricing suggests they're not trying to win on being the cheapest — they're betting on workflow depth.
Still deciding? See the best Lookback alternatives or the best Maze alternatives, ranked with verified pricing.
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